Akbank ATM Primary Function: Cov Cuab Yeej Twj Rho Nyiaj Automated Teller Machine Interface los ntawm Akbank T.A.S

Qhov qauv tsim Akbank ATM Primary Function: Cov Cuab Yeej Twj Rho Nyiaj Automated Teller Machine Interface los ntawm Akbank T.A.S yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg.

NyiajKev Sib Txuas· 2021

Akbank ATM Primary Function: Cov Cuab Yeej Twj Rho Nyiaj Automated Teller Machine Interface

los ntawm Akbank T.A.S

Tus Neeg Siv: Akbank

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Sib Txuas

42,235

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114208

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Akbank ATM Primary Function: Cov Cuab Yeej Twj Rho Nyiaj Automated Teller Machine Interface

Akbank ATM yog ib qho web-based interface tsim los rau cov twj rho nyiaj automated teller machines. Qhov interface no tshwm rau saum cov npo 1024 x 768 pixels thiab txhawb ntau hom lus, xws li Askiv, German, Russian thiab Fabkis. Ib daim personalized dashboard nthuav tawm cov ntsiab lus raws li cov qauv coj ua ntawm tus neeg siv thiab cov qauv txiav txim siab ntawm nyiaj txiag. Cov qauv teeb tsa yooj yim thiab cov ntaub ntawv meej pab tus neeg siv taug txhua kauj ruam. Txoj kev ua zoo li lub xov tooj ntawm tes siv cov kev sib cuam tshuam uas paub zoo lawm, thiab txhua qhov kev sib pauv nyiaj siv sij hawm txwm li kaum vib nas this luv dua qub.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Akbank ATM Primary Function: Cov Cuab Yeej Twj Rho Nyiaj Automated Teller Machine Interface yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Akbank ATM Primary Function: Cov Cuab Yeej Twj Rho Nyiaj Automated Teller Machine Interface xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Akbank ATM Primary Function: Cov Cuab Yeej Twj Rho Nyiaj Automated Teller Machine Interface yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Qhov Loj & Ntim: 1024px X 768px screens within an Automated-Teller-Machine device
Cov Ntsiab Lus: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Thev Naus Laus Zis Tsim Khoom: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Kev Sib Tw Tsim Qauv: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Kev Tshawb Fawb: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Kev Txhawb Siab: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Lub Sij Hawm Ua Hauj Lwm: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Txheej Txheem Ua Hauj Lwm: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Cov Patent: Copyrights belong to Akbank T.A.Ş, 2020.
Cov Tswv Cuab Pab: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Kev Qhuas Duab: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020