Action Means Everything Daim Ntawv Tshaj Tawm Phiaj Xwm los ntawm Hsiao-Wen Hu

Qhov qauv tsim Action Means Everything Daim Ntawv Tshaj Tawm Phiaj Xwm los ntawm Hsiao-Wen Hu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Action Means Everything Daim Ntawv Tshaj Tawm Phiaj Xwm

los ntawm Hsiao-Wen Hu

Tus Neeg Siv: Hsiao-Wen Hu

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

39,800

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114235

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Action Means Everything Daim Ntawv Tshaj Tawm Phiaj Xwm

Cov phiaj xwm phiaj xwm no txhawb nqa qhov tseem ceeb ntawm kev ua dhau los ntawm kev cog lus khoob, lub hom phiaj ua kom tib neeg pom cov kev hloov pauv thiab kev txhawb nqa los ntawm kev koom tes. Nws yog ib txoj haujlwm tsim los ntawm tus kheej uas ua haujlwm raws li tus tsim qauv ceeb toom ntawm qhov tseem ceeb ntawm kev nqis tes ua, nrog rau cov lus teb rau kev sib raug zoo thaum lub sijhawm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Action Means Everything Daim Ntawv Tshaj Tawm Phiaj Xwm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Action Means Everything Daim Ntawv Tshaj Tawm Phiaj Xwm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Action Means Everything Daim Ntawv Tshaj Tawm Phiaj Xwm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Qhov Loj & Ntim: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Cov Ntsiab Lus: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Thev Naus Laus Zis Tsim Khoom: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Kev Sib Tw Tsim Qauv: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Kev Txhawb Siab: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Txheej Txheem Ua Hauj Lwm: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Nyeem Tsab Xov Xwm

Txhawb Nqa