Qhov qauv tsim Pupstar Primary Function: Tus Cwj Pwm ntawm Lub Npe (Brand Identity) los ntawm Haolai Francis Zhou yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Pupstar Primary Function: Tus Cwj Pwm ntawm Lub Npe (Brand Identity)

los ntawm Haolai Francis Zhou

Tus Neeg Siv: H. Design Studio

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

42,472

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114266

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pupstar Primary Function: Tus Cwj Pwm ntawm Lub Npe (Brand Identity)

Pupstar yog ib tug cwj pwm ntawm lub npe (brand identity) uas tsim los rau ib lub tuam txhab thev naus laus zis txog kev nrhiav qhov chaw thiab nws lub cuab yeej GPS taug qab tsiaj. Lub cim (logo) muab cov duab yooj yim uas paub tau los ntawm ib txhais rau ceg tsiaj, ib lub ntsej muag dev, ib tug pin qhia daim ntawv qhia kev thiab ib rab xub qhia kev sib xyaw ua ke. Lub cim txuas cov tsiaj thiab kev nrhiav qhov chaw rau hauv ib lub cim uas paub tau. Cov xim tshiab thiab ci ntsa iab pub rau tus cwj pwm ntawm lub npe muaj ib lub suab uas phooj ywg thiab muaj zog. Cov npav lag luam, cov ntawv tshaj tawm thiab lwm yam khoom siv sau ntawv raug luam rau ntawm cov ntawv rov siv dua uas muaj txheej npuas thiab tsis ci. Lub kev pom kev (visual system) raug siv sib xws txuas ntxiv thoob plaws cov platform digital, nrog lub hom phiaj los pab cov tswv tsis txhob poob lawv cov tsiaj.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Pupstar Primary Function: Tus Cwj Pwm ntawm Lub Npe (Brand Identity) yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Pupstar Primary Function: Tus Cwj Pwm ntawm Lub Npe (Brand Identity) xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pupstar Primary Function: Tus Cwj Pwm ntawm Lub Npe (Brand Identity) yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Qhov Loj & Ntim: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Cov Ntsiab Lus: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Thev Naus Laus Zis Tsim Khoom: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Kev Sib Tw Tsim Qauv: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Kev Tshawb Fawb: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Kev Txhawb Siab: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Txheej Txheem Ua Hauj Lwm: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Cov Tswv Cuab Pab: Brand Design: Haolai Francis Zhou