Qhov qauv tsim RYC Brand Identity Kev Txhawb Lub Npe Tuam Txhab los ntawm Fengnan Lin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

RYC Brand Identity Kev Txhawb Lub Npe Tuam Txhab

los ntawm Fengnan Lin

Tus Neeg Siv: Ryc

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

9,480

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114458

Tshawb Nrhiav Tam Sim No Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog RYC Brand Identity Kev Txhawb Lub Npe Tuam Txhab

RYC Kev Txhawb Lub Npe Tuam Txhab yog ib qho kev tsim khoom pom kev rau lub tuam txhab ua lag luam hauv internet uas nyob hauv Guangzhou, Suav teb. Lub cim (logo) tsim los ntawm peb lub cim sau ntawv: ib lub cim qhia kev xav ceev (exclamation point) rau kev txawj ntse, ib lub cim nres me (comma) rau kev ua siab ntev, thiab ib lub cim nres kawg (full stop) rau kev zoo kawg nkaus thiab kev pib dua tshiab. Tus tsiaj ntawv R thiab lub duab rojtsho khiav lag luam raug muab sib txuas nrog cov cim sau ntawv kom qhia txog haav lag luam no. Cov cim sau ntawv raug siv vim yog ib hom lus uas sib koom siv thoob plaws ntau lub tebchaws. Lub cim tuam txhab no raug siv rau ntawm cov npav lag luam, cov cim (badges), phau ntawv sau, hnab khoom plig, thiab hnab ntaub, siv cov txhuas nyiaj (silver foil) thiab txheej txheem luam ntawv screen printing.

Qhov Lees Paub

Txog A' Design Award Tooj

RYC Brand Identity Kev Txhawb Lub Npe Tuam Txhab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. RYC Brand Identity Kev Txhawb Lub Npe Tuam Txhab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. RYC Brand Identity Kev Txhawb Lub Npe Tuam Txhab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Qhov Loj & Ntim: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Cov Ntsiab Lus: Responsible, Young, Creative, Brand, Corporate Identity
Thev Naus Laus Zis Tsim Khoom: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Kev Sib Tw Tsim Qauv: Find a suitable design language to reflect industry attributes and corporate culture.
Kev Tshawb Fawb: Ruoyuchen's 10th anniversary, brand vision upgrade
Kev Txhawb Siab: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Lub Sij Hawm Ua Hauj Lwm: Guangzhou,Guangdong Province,China,January 1th,2020
Txheej Txheem Ua Hauj Lwm: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Cov Patent: Guangzhou Ruoyuchen Technology Co., Ltd.
Cov Tswv Cuab Pab: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Kev Qhuas Duab: Image #1: Designer Fengnan Lin,2019.