Qhov qauv tsim Zhuliguan Hote Hotel Logo los ntawm Zhongxiang Zheng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Zhuliguan Hote Hotel Logo

los ntawm Zhongxiang Zheng

Tus Neeg Siv: Zhongxiang Zheng

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,284

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114786

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zhuliguan Hote Hotel Logo

Zhuliguan yog lub tsev so themed tsom rau xyoob kab lis kev cai, Cov qauv zoo li ob lub xyoob thiab nqos, ua rau tib neeg xav tias yuav pib txoj kev tshiab. Lub logo nthuav tawm kev txhim kho los ntawm tsis muaj dab tsi rau ib yam dab tsi, uas yog los ntawm kev xav ntawm Taoism. Nws qhov kev hloov pauv yog lub tswv yim ntawm kev cai Suav Taoism "Tawm ntawm Tao, Ib tug yug los. Tawm ntawm Ib, Ob; Tawm ntawm Ob, Peb; Tawm ntawm Peb, lub ntiaj teb tsim", implying "Tao txoj kev raws li xwm".

Qhov Lees Paub

Txog A' Design Award Hlau

Zhuliguan Hote Hotel Logo yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Zhuliguan Hote Hotel Logo xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Zhuliguan Hote Hotel Logo tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Qhov Loj & Ntim: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Cov Ntsiab Lus: Brand , Research , Hotel , Logo , Culture
Thev Naus Laus Zis Tsim Khoom: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Kev Sib Tw Tsim Qauv: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Kev Tshawb Fawb: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Kev Txhawb Siab: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Lub Sij Hawm Ua Hauj Lwm: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Txheej Txheem Ua Hauj Lwm: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Cov Patent: Trademark (2019) Zhongxiang Zheng
Kev Qhuas Duab: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.