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Spazio Lenovo Sab Hauv Lub Khw Flagship by Alessandro Luciani

Spazio Lenovo Sab Hauv Lub Khw Flagship by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.


NyiajSab Hauv· 2021

Spazio Lenovo Sab Hauv Lub Khw Flagship

by Alessandro Luciani

Client: Alessandro Luciani

A' Design Award Nyiaj Winner in Sab Hauv Category

18,695

Verified Award Winner

Verify Award Status for #115699

Colors

The Design

About Spazio Lenovo Sab Hauv Lub Khw Flagship

Spazio Lenovo yog sab hauv lub khw flagship uas muaj ob theem, muaj thaj tsam huv tibsi 900 mev vuas fab. Theem hauv qab yog qhov chaw tso khoom qhia uas hloov tau yooj yim thiab tseem tuaj yeem tuav cov kev ua koob tsheej txhawb khoom thiab cov kev qhia. Cov rooj tso khoom qhia muaj cov iav nyias saum toj nrog cov monitor nkag rau hauv rau cov ntaub ntawv khoom digital. Ib phab ntsa LED loj nce dhau ntawm lub ceiling thiab pom tau los ntawm txoj kev. Cov ntaiv muab iav dichroic los npog, thiab cov theem taw taug muaj kev ci LED. Kaum peb tug ncej ntsuab ntsug ua ib thaj tsam vaj, yog li thev naus laus zis thiab xwm ntuj tau muab sib xyaw ua ke.

The Recognition

About the A' Design Award Nyiaj

Spazio Lenovo Sab Hauv Lub Khw Flagship yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Spazio Lenovo Sab Hauv Lub Khw Flagship xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Spazio Lenovo Sab Hauv Lub Khw Flagship yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging
The store is spread over two floors for a total of 900 square meters
Tags
Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology
Dichroic glass, LedWall, Wood,
Design Challenge
The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research
The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration
Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration
The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow
The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members
Alessandro Luciani
Grottini srl
Image Credits
Lenovo Italy

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