Meet Rebrand Branding los ntawm Mengchao Wu, Hao Li and Sijia Zhang

Qhov qauv tsim Meet Rebrand Branding los ntawm Mengchao Wu, Hao Li and Sijia Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Meet Rebrand Branding

los ntawm Mengchao Wu, Hao Li and Sijia Zhang

Tus Neeg Siv: Meet

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

42,973

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #115712

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Meet Rebrand Branding

Ntsib yog lub tsev noj mov Korean barbecue tsom rau cov tub ntxhais hluas. Cov neeg siv khoom txoj haujlwm rau Mengchao, Hao thiab Sijia yog los tsim cov kev taw qhia kos duab thiab pom tus kheej kom nthuav tawm cov duab zoo nkauj thiab txhawb nqa ntau yam nqaij. Cov duab ntawm cov nqaij ntawm cov hniav nyiaj hniav kub yog tam sim no geometries. Lub tswv yim no ua rau lawv mus rau qhov tseem ceeb ntawm lub tswv yim, sib txuas cov nqaij sib txawv, nqaij nruab deg thiab zaub nrog cov geometries. Ntau yam kev sib xyaw ua ke thiab cov qauv muab cov geometry ua si thiab kub zaum kawg kov.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Meet Rebrand Branding yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Meet Rebrand Branding xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Meet Rebrand Branding yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Qhov Loj & Ntim: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Cov Ntsiab Lus: Branding, Graphic Design, Visual Identity, BBQ, Food
Thev Naus Laus Zis Tsim Khoom: Adobe suite, Video Production, Printing, Package Design
Kev Sib Tw Tsim Qauv: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Kev Tshawb Fawb: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Kev Txhawb Siab: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Lub Sij Hawm Ua Hauj Lwm: 3 mouths
Executed in NYC and shanghai
Txheej Txheem Ua Hauj Lwm: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Cov Tswv Cuab Pab: Mengchao Wu
Hao Li
Sijia Zhang
Kev Qhuas Duab: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li