Krafton Primary Function: Kev Tsim Kho Kev Paub Txog Lub Npe Lag Luam los ntawm Plus X

Qhov qauv tsim Krafton Primary Function: Kev Tsim Kho Kev Paub Txog Lub Npe Lag Luam los ntawm Plus X yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Krafton Primary Function: Kev Tsim Kho Kev Paub Txog Lub Npe Lag Luam

los ntawm Plus X

Tus Neeg Siv: Krafton

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

41,683

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #115949

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Krafton Primary Function: Kev Tsim Kho Kev Paub Txog Lub Npe Lag Luam

Krafton yog ib qho kev tsim kho kev paub txog lub npe lag luam uas tsim los rau ib pab pawg tsim khoom ua si (game development studios). Cov txheej txheem tsim lub cim (logo) qhia tau ob yam: kev tshwj xeeb ntawm txhua lub npe koom tes thiab kev sib haum xeeb ntawm tag nrho pab pawg. Qhov kev tsim no tau txais lub tswv yim los ntawm lub cim ntawm ib pab pawg kws txawj txhais tes (craft guild) hauv Nrab Hnub Nyoog, thiab siv lub thav duab uas zoo li daim thaiv hniav rag (shield) ua qhov chaw pib. Tib lub cim ntawd raug siv rau txhua lub npe koom tes thiab raug faib tawm los ntawm cov xim uas tau teem tseg. Cov cim (logos), xim, hom ntawv (typefaces) thiab cov duab tseem ceeb raug siv thoob plaws ntawm cov chaw sib cuag xws li daim npav lag luam, daim ntawv sau, cov icon thiab cov ntawv tshaj tawm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Krafton Primary Function: Kev Tsim Kho Kev Paub Txog Lub Npe Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Krafton Primary Function: Kev Tsim Kho Kev Paub Txog Lub Npe Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Krafton Primary Function: Kev Tsim Kho Kev Paub Txog Lub Npe Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Qhov Loj & Ntim: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Cov Ntsiab Lus: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Thev Naus Laus Zis Tsim Khoom: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Kev Sib Tw Tsim Qauv: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Kev Tshawb Fawb: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Kev Txhawb Siab: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Lub Sij Hawm Ua Hauj Lwm: The project proceeded for 9 months in Seoul, South Korea.
Txheej Txheem Ua Hauj Lwm: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Cov Patent: Copyrights belong to Plus X Co.
Cov Tswv Cuab Pab: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Kev Qhuas Duab: Plus X