Perceived Design Value Kev Tshawb Fawb Tsim Kho by Aija Freimane

Perceived Design Value Kev Tshawb Fawb Tsim Kho by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Kev Pab Cuam, Kev Tswj thiab Kev Pab Competition Category.

HlauKev Pab Cuam· 2021

Perceived Design Value Kev Tshawb Fawb Tsim Kho

by Aija Freimane

Client: Aija Freimane

A' Design Award Hlau Winner in Kev Pab Cuam Category

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The Design

About Perceived Design Value Kev Tshawb Fawb Tsim Kho

Perceived Design Value yog ib qho project tshawb fawb postdoctoral ntawm nqi ntxiv ntawm kev tsim kho (design). Qhov kev tshawb fawb no piav qhia meej txog seb cov neeg siv khoom ntawm tsib tiam neeg thiab plaub pab pawg kev nyob zoo hauv zej zog (socioeconomic class) pom nqi ntawm kev tsim kho li cas. Cov cim qhia nqi uas pom (perceived value indicators) raug pom zoo siv los ntsuas kev txaus siab, kev zoo siab, thiab kev noj qab haus huv raws li cov txiaj ntsig kawg ntawm kev siv khoom thiab kev pab cuam. Qhov kev tshawb fawb no kuj tseem txhais tau ib txoj kev tsim kho peb theem (triple design process) thiab ib daim ntawv ntsuas kev laus siab ntawm kev tsim kho rau kev xam pom tus kheej (self-assessment design maturity matrix). Cov txiaj ntsig tseem ceeb raug luam tawm rau hauv ib phau ntawv A5 uas muaj 89 nplooj ntawv. Lub hom phiaj yog los pab cov kev lag luam, tsoomfwv, thiab zej zog thiaj li siv kev tsim kho tau nrog kev totaub tob zog dua.

The Recognition

About the A' Design Award Hlau

Perceived Design Value Kev Tshawb Fawb Tsim Kho yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Perceived Design Value Kev Tshawb Fawb Tsim Kho xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Perceived Design Value Kev Tshawb Fawb Tsim Kho tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf