Lunema Specimen Typeface Book by Paul Robb

Lunema Specimen Typeface Book by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2021

Lunema Specimen Typeface Book

by Paul Robb

Client: Salt & Pepper

A' Design Award Nyiaj Winner in Duab Kos Category

44,847

Verified Award Winner

Verify Award Status for #116645

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen Typeface Book

Lunema yog ib qho kev ua tau zoo heev niaj hnub neo-grotesque sans serif typeface nrog muaj zog geometric sib piv. Ib tsev neeg ua haujlwm san serif uas tuaj yeem sawv qhov kev sim ntawm lub sijhawm, thaum tseem zoo li niaj hnub thiab tshwj xeeb. Txhua tsab ntawv duab tau raug tsim los nrog kev saib xyuas kom meej txhawm rau txhawm rau ua kom pom tseeb ntawm qhov loj thiab me me vim qhov sib sib zog nqus ink ntxiab. Tag nrho 10 qhov hnyav muaj qhov txuas ntxiv Latin glyph teeb nrog lwm txoj hauv kev thiab ligatures.

The Recognition

About the A' Design Award Nyiaj

Lunema Specimen Typeface Book yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Lunema Specimen Typeface Book xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lunema Specimen Typeface Book yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb