Umano Lub Npe Ntawm Khoom: Cim Qauv Kev Lag Luam los ntawm Ruis Vargas

Qhov qauv tsim Umano Lub Npe Ntawm Khoom: Cim Qauv Kev Lag Luam los ntawm Ruis Vargas yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Umano Lub Npe Ntawm Khoom: Cim Qauv Kev Lag Luam

los ntawm Ruis Vargas

Tus Neeg Siv: Laika

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

12,725

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #116954

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Umano Lub Npe Ntawm Khoom: Cim Qauv Kev Lag Luam

Ntawv Nyeem: Umano yog ib qho cim qauv kev lag luam tsim rau ib lub bar hauv tsev so nyob rau Sao Paulo, Brazil. Qhov cim qauv no siv lub tswv yim ntawm cultural anthropophagy, ib lub tswv yim sau ntawv uas koom ua ke kev lom zem nrog kev rov txhais dua ntawm kev cuam tshuam sab nraud raws li tus kheej xav. Qhov project no muaj xws li ib lub logotype, cov npav lag luam ntawm 300 gram offset ntawv, ib phau menu, ib lub hnab, kev tsim qauv sab nraum thiab cov posters luam ntawm 75 gram offset ntawv thiab lo rau sab hauv phab ntsa. Cov duab thiab kev tsim tsev sib koom ua ke los tsim cov dab neeg pom tau uas rov txhais dua cov chaw hauv nroog thiab cov paj huam hauv thaj chaw ntawd. Lub hom phiaj yog kom tso tseg qhov suab lus tsis meej ntawm cov tsev so bar qub qub li yav dhau los.

Qhov Lees Paub

Txog A' Design Award Hlau

Umano Lub Npe Ntawm Khoom: Cim Qauv Kev Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Umano Lub Npe Ntawm Khoom: Cim Qauv Kev Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Umano Lub Npe Ntawm Khoom: Cim Qauv Kev Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Qhov Loj & Ntim: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Cov Ntsiab Lus: Brand, poster, logotype, illustration, visual identity, Laika Design
Thev Naus Laus Zis Tsim Khoom: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Kev Sib Tw Tsim Qauv: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Kev Tshawb Fawb: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Kev Txhawb Siab: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Txheej Txheem Ua Hauj Lwm: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Cov Patent: Laika Design
Cov Tswv Cuab Pab: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kev Qhuas Duab: Laika Design