BFC Super Experience Center Primary Function: Kev Tsim Qauv Chav Tso Khoom Muag by Gustaf Kan

BFC Super Experience Center Primary Function: Kev Tsim Qauv Chav Tso Khoom Muag by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2021

BFC Super Experience Center Primary Function: Kev Tsim Qauv Chav Tso Khoom Muag

by Gustaf Kan

Client: Forte Group Wuhan Company

A' Design Award Nyiaj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #117134

View at A' Design Award Press Release Award Badge

Colors

The Design

About BFC Super Experience Center Primary Function: Kev Tsim Qauv Chav Tso Khoom Muag

Kev Tso Khoom BFC Super Experience Center yog ib qho chaw tso khoom muag thiab chav muag khoom sab hauv nyob rau hauv Wuhan, Teb Chaws Suav. Qhov chaw no muaj 4,380 lub nplhaib meta nyob rau peb theem tsev. Ib lub tsev ua yeeb yam atrium uas muaj chav qhib dav thiab cov chav sib txuas ua rau lub plawv ntawm qhov kev npaj. Cov npoo raug tsim los ntawm kev tais thiab ua tawg, siv iav, iav ntsia muag, cov phiaj hlau ua iav ntsia muag, hlau lub qhov ntxaij thiab cov npoo LED. Digital media, cov khoom ua si sib txuas lus thiab kev ci teeb coj cov neeg tuaj saib mus raws txoj kev ncig. Chav sab hauv nthuav tawm cov ntsiab lus txog kev ua neej ua ntej thiab kev muag vaj tsev ua qhov ob.

The Recognition

About the A' Design Award Nyiaj

BFC Super Experience Center Primary Function: Kev Tsim Qauv Chav Tso Khoom Muag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. BFC Super Experience Center Primary Function: Kev Tsim Qauv Chav Tso Khoom Muag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. BFC Super Experience Center Primary Function: Kev Tsim Qauv Chav Tso Khoom Muag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Dimensions & Packaging: Area: 4,380 m2
Floors: 3
Tags: Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Production Technology: Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen
Design Challenge: Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Research: We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiration: In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Project Duration: This project started in April 2018 in Wuhan city, China and open in August 2020.
Operation Flow: emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Team Members: Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang
Image Credits: Photographer Boris Shiu