Himalaya Sheet Mask Primary Function: Ntawv Qhwv Daim Npog Ntsej Muag by Elephant Design and Himalaya Wellness

Himalaya Sheet Mask Primary Function: Ntawv Qhwv Daim Npog Ntsej Muag by Elephant Design and Himalaya Wellness is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Himalaya Sheet Mask Primary Function: Ntawv Qhwv Daim Npog Ntsej Muag

by Elephant Design and Himalaya Wellness

Client: Himalaya Wellness

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Himalaya Sheet Mask Primary Function: Ntawv Qhwv Daim Npog Ntsej Muag

Himalaya Sheet Mask yog ib qho kev tsim ntawv qhwv rau ib daim npog ntsej muag hauv pawg khoom saib xyuas tus kheej. Cov txheej txheem no npog tsib txawv tsib npaug tsib yam thiab siv cov xim ci ntsa iab, cov ntawv ua si ua yeeb yam thiab ib daim ntawv sau rau tus kheej nyob hauv nruab nrab. Cov duab qhia txog cov ntsiab khoom ntuj tsim ntawm cov khoom no nyob rau hauv ib txoj kev mos nyoos. Daim hnab me raug luam tawm ua CMYK, dawb thiab plaub xim tshwj xeeb Pantone. Lub logo thiab daim duab raug ua tiav nrog cov spot gloss varnish, thaum lub sijhawm qhov chaw seem ces ua matte. Qhov kev tsim no yog npaj los nyiam cov neeg yuav khoom hluas hauv cov khw thoob ntiaj teb.

The Recognition

About the A' Design Award Nyiaj

Himalaya Sheet Mask Primary Function: Ntawv Qhwv Daim Npog Ntsej Muag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Himalaya Sheet Mask Primary Function: Ntawv Qhwv Daim Npog Ntsej Muag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Himalaya Sheet Mask Primary Function: Ntawv Qhwv Daim Npog Ntsej Muag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensions & Packaging: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tags: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Production Technology: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Design Challenge: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Research: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiration: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Project Duration: The project started in September 2019 and finished in December 2020, in Singapore & India.
Operation Flow: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Team Members: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Image Credits: All designs and images are created by Elephant Design.