Vitra RimEx Wall Hung Series Kev Tshaj Tawm Cua Animation by Digital Panorama

Vitra RimEx Wall Hung Series Kev Tshaj Tawm Cua Animation by Digital Panorama is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

HlauYeeb Yaj Kiab· 2021

Vitra RimEx Wall Hung Series Kev Tshaj Tawm Cua Animation

by Digital Panorama

Client: Digital Panorama

A' Design Award Hlau Winner in Yeeb Yaj Kiab Category

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Colors

The Design

About Vitra RimEx Wall Hung Series Kev Tshaj Tawm Cua Animation

Vitra RimEx Wall Hung Series yog ib pab peb daim yeeb yaj kiab kev tshaj tawm cua uas tsim los rau cov chav dej rimless nyob ntawm phab ntsa. Txhua daim yeeb yaj kiab siv sijhawm kaum tsib vib nas this thiab qhia tawm nyob rau qib full high definition ntawm nees nkaum tsib frames ib vib nas this. Cov yeeb yaj kiab no yog computer tsim tag nrho. Txhua yam khoom tau ua qauv thiab ua kom muaj kev txav rau hauv software peb sab (three dimensional), tom qab ntawd rendered, muab koom ua ke nrog kev simulation dej thiab composited ua ke. Dej thiab ceramic saum npoo tau qhia tawm hauv ib qho chaw yooj yim thiab tshiab kom piav qhia txog kev ntxuav yooj yim thiab kev tsim khoom uas huv rau cov khoom siv no.

The Recognition

About the A' Design Award Hlau

Vitra RimEx Wall Hung Series Kev Tshaj Tawm Cua Animation yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Vitra RimEx Wall Hung Series Kev Tshaj Tawm Cua Animation xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Vitra RimEx Wall Hung Series Kev Tshaj Tawm Cua Animation tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
Dimensions & Packaging: 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
Tags: Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
Production Technology: %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
Design Challenge: The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
Research: Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
Inspiration: The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
Project Duration: Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
Operation Flow: This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
Patents: Copyrights belong to VitrA Eczacibasi, 2019
Team Members: Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER