Qhov qauv tsim Self Help Graphics and Art Kev Paub Txog Lub Npe (Brand Identity) los ntawm David Jimenez yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Self Help Graphics and Art Kev Paub Txog Lub Npe (Brand Identity)

los ntawm David Jimenez

Tus Neeg Siv: David Jimenez

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

9,089

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117221

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Self Help Graphics and Art Kev Paub Txog Lub Npe (Brand Identity)

Self Help Graphics and Art yog ib qho project rov tsim dua tus cwj pwm rau lub chaw ua yeeb yam kev kos duab hauv zej zog ntawm East Los Angeles. Tus yam ntxwv tshiab qhia txog tus nqi zoo, lub hom phiaj, thiab keeb kwm ntawm lub chaw no, uas loj hlob tuaj ntawm kev paub txog kab lis kev cai thiab kev muaj hwj chim nom tswv ntawm cov kws kos duab Chicana, Chicano, thiab Latinx. Tus qauv grid ntawm Aztec thiab Maya cov ntawv sau ua cim (hieroglyphs) tau qhib kev xav rau ib tus ntawv qhia tshwj xeeb thiab logo. Tus logo tau siv laser txiav rau saum daim MDF ntoo thiab luam ntawv siv letterpress kom muaj qhov nqaij tshwj xeeb. Cov ntawv tshaj tawm (posters) tau luam siv screen printing kom qhuas txog keeb kwm luam ntawv ntawm lub chaw no.

Qhov Lees Paub

Txog A' Design Award Tooj

Self Help Graphics and Art Kev Paub Txog Lub Npe (Brand Identity) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Self Help Graphics and Art Kev Paub Txog Lub Npe (Brand Identity) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Self Help Graphics and Art Kev Paub Txog Lub Npe (Brand Identity) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Qhov Loj & Ntim: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Cov Ntsiab Lus: Grid, Geometric, Typeface, Typographic
Thev Naus Laus Zis Tsim Khoom: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Kev Sib Tw Tsim Qauv: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Kev Tshawb Fawb: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Kev Txhawb Siab: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Lub Sij Hawm Ua Hauj Lwm: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Cov Tswv Cuab Pab: David Jimenez