Qhov qauv tsim Lezai Dental Clinic Logo thiab Kev Txheeb Cim Lag Luam los ntawm Guangzhou Cheung Ying Design Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Lezai Dental Clinic Logo thiab Kev Txheeb Cim Lag Luam

los ntawm Guangzhou Cheung Ying Design Co., Ltd.

Tus Neeg Siv: Guangzhou Cheung Ying Design Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

12,606

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117574

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lezai Dental Clinic Logo thiab Kev Txheeb Cim Lag Luam

Lezai Dental Clinic yog ib qho logo thiab kev txheeb cim lag luam tsim los rau ib lub tsev kho hniav. Tus qauv tsim siv cov duab zoo thiab tsis zoo (positive thiab negative shapes) los tsim ib lub cim qhia kev pom uas ua ke ua ib qho. Cov kab ncaj ntev thiab luv ua ke nrog ib lub voj voog qhia txog cov neeg loj thiab me nyuam sib tuav tes ua ib lub voj. Tus duab tsis zoo (negative shape) nyob hauv nruab nrab muaj cov qauv zoo li ib lub hniav. Cov xim uas tsis ntsuab ci (low saturation) ua rau muaj kev xis xyoo thiab kub siab, thiab pab txhawb ib tug duab qhia txog kev ruaj ntseg, kev zoo siab, thiab kev ua haujlwm txawj ntse. Tus logo raug kos ua vector format kom siv tau rau ntawv luam thiab ntawv digital ntau qhov ntau, thiab muaj ib phau ntawv qhia kev siv cim lag luam (brand guidelines manual) los pab kom siv tau ib yam thoob plaws.

Qhov Lees Paub

Txog A' Design Award Tooj

Lezai Dental Clinic Logo thiab Kev Txheeb Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lezai Dental Clinic Logo thiab Kev Txheeb Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lezai Dental Clinic Logo thiab Kev Txheeb Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Qhov Loj & Ntim: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Cov Ntsiab Lus: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Thev Naus Laus Zis Tsim Khoom: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Kev Sib Tw Tsim Qauv: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Kev Tshawb Fawb: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Kev Txhawb Siab: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2019 and finished in February 2020 in Guangzhou.
Txheej Txheem Ua Hauj Lwm: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Cov Tswv Cuab Pab: Creative Director: Zhiji Dong
Designer: Lu Gu