Three Emotions Kev Txawj Ntse Cim Npe by Tsuyoshi Omori

Three Emotions Kev Txawj Ntse Cim Npe by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2021

Three Emotions Kev Txawj Ntse Cim Npe

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #117934

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Three Emotions Kev Txawj Ntse Cim Npe

Peb Yam Kev Xav Tau yog ib qho kev txawj ntse cim npe (brand identity) tsim los rau ib lub koom haum tsis muaj txiaj ntsig nyiaj txiag hauv teb chaws Nyiv. Lub koom haum no ua haujlwm kom cov chaw kho mob Hansen (Hansen's disease sanatoria) raug ntxiv rau hauv UNESCO Ntiaj Teb Qub Txeeg Qub Teg Npe (World Heritage List). Lub logo muaj peb lub duab pictogram sib txuas ua ke uas qhia txog kev mob siab, kev nyuaj siab thiab kev vam meej. Lub qhov ncauj ntawm txhua lub duab pictogram tau teeb tsa ua tus duab ntawm ib lub choj, uas kuj yog tus ntawv H. Lub choj no txhais tau tias yog lub choj tiag tiag uas tsim rau saum ib lub koog povtxwv qhov chaw ob lub tsev kho mob sanatoria nyob. Cov ntawv tshaj tawm (posters) loj 594 ntawm 841 hli-mev tau muab teeb tsa nyob rau hauv tsev kawm menyuam yaus, tsev kawm ntawv me thiab tsev kho mob.

The Recognition

About the A' Design Award Hlau

Three Emotions Kev Txawj Ntse Cim Npe yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Three Emotions Kev Txawj Ntse Cim Npe xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Three Emotions Kev Txawj Ntse Cim Npe tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.