Timing Sauce Kev Tsim Npe Lag Luam los ntawm Wai Ching Chan

Qhov qauv tsim Timing Sauce Kev Tsim Npe Lag Luam los ntawm Wai Ching Chan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2022

Timing Sauce Kev Tsim Npe Lag Luam

los ntawm Wai Ching Chan

Tus Neeg Siv: Timing Sauce

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,678

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118426

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Timing Sauce Kev Tsim Npe Lag Luam

Timing Sauce yog ib qho project ntawm kev tsim npe lag luam uas tsim rau ib tus neeg tsim kua txob. Txoj haujlwm no suav nrog ib lub npe tshiab, ib lub logo, khoos tsev thiab cov khoom siv rau kev muag khoom. Lub npe qub yog hais txog pasta, uas tsis phim rau cov khoom lawv muag, yog li thiaj xaiv ib lub npe tshiab. Lub logo siv cov duab abstract uas qhia txog kua txob thiab ib lub ntsej muag luag ntxhi. Kev tshawb fawb txog xim tau qhia txoj kev xaiv xim, thiab ntau qhov kev sib xyaw xim tau raug sim los qhia txog kev zoo siab thiab xav noj mov. Cov ntawv teev npe luam ntawm PVC ntsuab uas tiv dej thiab tsim ua peb qhov loj rau raj kua ntim 120, 150 thiab 180 milliliter.

Qhov Lees Paub

Txog A' Design Award Hlau

Timing Sauce Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Timing Sauce Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Timing Sauce Kev Tsim Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Qhov Loj & Ntim: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Cov Ntsiab Lus: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Thev Naus Laus Zis Tsim Khoom: Label Material: PVC gloss label waterproof
Kev Sib Tw Tsim Qauv: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Kev Tshawb Fawb: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Kev Txhawb Siab: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Lub Sij Hawm Ua Hauj Lwm: Hong Kong