Moose Piss Yeeb Yaj Kiab Tshaj Tawm by Bruno Cintra

Moose Piss Yeeb Yaj Kiab Tshaj Tawm by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

KubYeeb Yaj Kiab· 2021

Moose Piss Yeeb Yaj Kiab Tshaj Tawm

by Bruno Cintra

Client: Hermoso Compadre

A' Design Award Kub Winner in Yeeb Yaj Kiab Category

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Verified Award Winner

Verify Award Status for #119093

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Colors

The Design

About Moose Piss Yeeb Yaj Kiab Tshaj Tawm

Moose Piss yog ib qho yeeb yaj kiab animation tshaj tawm uas tsim los ua feem tseem ceeb ntawm ib qho kev sib tw tso tawm npias. Qhov animation no ntev 40 xib tas, khiav ntawm 12 daim duab ib xib tas thiab tsim ua 4K resolution. Kev kos duab ntawm tes tau muab sib xyaw nrog kev kos duab piav qhia thiab kev pleev xim digital, thiab tau siv software graphic los ua kev sib xyaw thiab kho suab. Tau xaiv ib hom style tso dag thiab tsis ua raws cai kom haum rau tus cwj pwm ntawm lub npe npias. Cov yam ntxwv ntuj tsim tau raug hloov tsim dua tshiab los tsim ib lub ntiaj teb zoo li npau suav. Qhov animation no yog npaj rau cov video hauv online thiab cov social media platforms.

The Recognition

About the A' Design Award Kub

Moose Piss Yeeb Yaj Kiab Tshaj Tawm yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Moose Piss Yeeb Yaj Kiab Tshaj Tawm xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Moose Piss Yeeb Yaj Kiab Tshaj Tawm ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.