Qhov qauv tsim Math Alive Hom Cim los ntawm Brand Core - Visang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

KubDuab Kos· 2021

Math Alive Hom Cim

los ntawm Brand Core - Visang

Tus Neeg Siv: VISANG Education Inc.

Tus Yeej A' Design Award Kub hauv Pawg Duab Kos

138,535

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119111

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Math Alive Hom Cim

Dynamic graphic motifs enrich the learning effect of lej nyob rau hauv ib puag ncig kev kawm sib xyaw. Parabolic graphs los ntawm kev ua lej tau tshwm sim rau lub logo tsim. Tsab ntawv A thiab V tau txuas nrog ib txoj kab txuas ntxiv, ua kom pom kev sib cuam tshuam ntawm tus kws qhia ntawv thiab tus tub kawm. Nws qhia cov lus uas Math Alive coj cov neeg siv los ua cov menyuam yaus hauv lej. Cov kev pom tseem ceeb sawv cev rau kev hloov pauv ntawm cov tswv yim lej paub daws teeb rau hauv cov duab peb sab. Qhov kev sib tw yog kom sib npaug ntawm qhov kev lom zem thiab kev koom tes rau cov neeg tuaj saib lub hom phiaj nrog kev tshaj lij ua ib hom kev kawm txuj ci.

Qhov Lees Paub

Txog A' Design Award Kub

Math Alive Hom Cim yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Math Alive Hom Cim xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Math Alive Hom Cim ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Qhov Loj & Ntim: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Cov Ntsiab Lus: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Thev Naus Laus Zis Tsim Khoom: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Kev Sib Tw Tsim Qauv: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Kev Tshawb Fawb: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Kev Txhawb Siab: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Txheej Txheem Ua Hauj Lwm: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Cov Tswv Cuab Pab: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Kev Qhuas Duab: Shutterstock, Clipart Korea