Beat Coffee Kev Tsim Lub Npe thiab Tus Yam Ntxwv Kev Lag Luam los ntawm Paul Meeuwsen

Qhov qauv tsim Beat Coffee Kev Tsim Lub Npe thiab Tus Yam Ntxwv Kev Lag Luam los ntawm Paul Meeuwsen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Beat Coffee Kev Tsim Lub Npe thiab Tus Yam Ntxwv Kev Lag Luam

los ntawm Paul Meeuwsen

Tus Neeg Siv: Beat Coffee

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

10,289

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119537

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Beat Coffee Kev Tsim Lub Npe thiab Tus Yam Ntxwv Kev Lag Luam

Beat Coffee yog ib qhov kev tsim lub npe kev lag luam thiab kev tsim pob rau lub tuam txhab kas fes. Kev hloov npe tshiab no pib nrog kev tshawb fawb txog kev lag luam, kev soj ntsuam cov neeg sib tw, thiab cov lus qhia los ntawm cov neeg qhua, uas tau tsim los ua lub tswv yim kev lag luam thiab qhov chaw nyob. Qhov chaw nyob no tau qhia tawm los ntawm cov lus Serious Fun Coffee, uas teeb tsa suab lus thiab txuas kev lom zem, suab paj nruag, thiab kas fes ua ke. Suab lus ntawm tus tswv lub tuam txhab raug siv los ua kom lub cim kev lag luam muaj txoj sia. Tib lub tswv yim no kuj raug coj mus rau hauv daim ntawv luam pob kas fes, uas ua kom muaj txoj sia hloov pauv los ntawm augmented reality. Lub hom phiaj yog tsim ib lub npe kev lag luam uas meej, tsom mus rau cov neeg qhua, thiab muaj kev lom zem.

Qhov Lees Paub

Txog A' Design Award Tooj

Beat Coffee Kev Tsim Lub Npe thiab Tus Yam Ntxwv Kev Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Beat Coffee Kev Tsim Lub Npe thiab Tus Yam Ntxwv Kev Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Beat Coffee Kev Tsim Lub Npe thiab Tus Yam Ntxwv Kev Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Qhov Loj & Ntim: Coffee bag printed,
Cov Ntsiab Lus: brand, print, animation, audio design, social media
Thev Naus Laus Zis Tsim Khoom: Augmented Reality
Kev Sib Tw Tsim Qauv: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Kev Tshawb Fawb: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Kev Txhawb Siab: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Lub Sij Hawm Ua Hauj Lwm: 3-6 months
Txheej Txheem Ua Hauj Lwm: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Cov Tswv Cuab Pab: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey