Qhov qauv tsim LendMe Kev Tsim Npe thiab Cim (Brand Identity) los ntawm Ruis Vargas yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

LendMe Kev Tsim Npe thiab Cim (Brand Identity)

los ntawm Ruis Vargas

Tus Neeg Siv: Laika

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

13,005

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119666

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog LendMe Kev Tsim Npe thiab Cim (Brand Identity)

LendMe yog ib qho kev tsim npe thiab cim (brand identity) tsim los rau lub tuam txhab uas ua haujlwm hauv kev lag luam txais nyiaj ntawm tsev (home equity market). Cov cim (logo) siv ib txoj kev tsim uas siv cov duab iconographic uas qhia txog cov lej binary code sib npaug zos, qhia tau ob yam: ib qho kev xav uas zoo li lej (mathematical idea) thiab kev sib raug zoo ob sab ntawm lub tuam txhab thiab nws cov neeg siv khoom. Cov xim uas siv sib txuas zoo, siv xim ntsuab tsamxem (purple) ua hauv paus, thiab xim kib (orange) thiab xim xiav (blue) los pab qhia lus rau ntau haiv neeg saib thiab lus qhia sib txawv. Kev siv cov cim no muaj xws li npav lag luam (business cards), ntawv looj xov, ib qho kev nthuav qhia ntawm lub tuam txhab (institutional presentation), thiab ib daim duab ntawm teeb ci ntawm kev.

Qhov Lees Paub

Txog A' Design Award Hlau

LendMe Kev Tsim Npe thiab Cim (Brand Identity) yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. LendMe Kev Tsim Npe thiab Cim (Brand Identity) xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. LendMe Kev Tsim Npe thiab Cim (Brand Identity) tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Qhov Loj & Ntim: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Cov Ntsiab Lus: Brand, logotype, illustration, visual identity, Laika Design
Thev Naus Laus Zis Tsim Khoom: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Kev Sib Tw Tsim Qauv: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Kev Tshawb Fawb: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Kev Txhawb Siab: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Lub Sij Hawm Ua Hauj Lwm: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Txheej Txheem Ua Hauj Lwm: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Cov Patent: Laika Design
Cov Tswv Cuab Pab: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kev Qhuas Duab: Laika Design