Qhov qauv tsim Episode Kev Tsim Qauv Kev Paub Txog Cov Khoom Lag Luam los ntawm Plus X yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
ToojDuab Kos· 2021
Episode Kev Tsim Qauv Kev Paub Txog Cov Khoom Lag Luam
los ntawm Plus X
Tus Neeg Siv: Sk D&d Episode
Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119730Qhov Tsim
Txog Episode Kev Tsim Qauv Kev Paub Txog Cov Khoom Lag Luam
Episode yog ib qho kev tsim tus cim lag luam thiab kev paub txog cov khoom lag luam rau ib lub platform nyob qiv sib koom. Qhov kev tsim no yog npaj rau tus neeg siv ua ntej tsis yog tus muab khoom, thiab nws muab txoj cai ua ntej rau kev sib txuas lus nrog cov neeg nyob. Lub square nyob hauv Episode lub cim sawv cev rau ib qhov chaw uas khaws cov dab neeg sib txawv. Cov cim, xim, ntawv sau thiab cov duab tseem ceeb raug siv thoob plaws hauv internet thiab tsis yog hauv internet cov chaw sib cuag, suav nrog cov npav neeg nyob thiab tus lej chav. Lub tswb yog ib qho pauv tau tsis yog ib qho ruaj khov, yog li ntawd txhua tus neeg nyob thiaj li ua tiav qhov kev tsim nrog lawv tus kheej cov dab neeg.
Qhov Lees Paub
Txog A' Design Award Tooj
Episode Kev Tsim Qauv Kev Paub Txog Cov Khoom Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Episode Kev Tsim Qauv Kev Paub Txog Cov Khoom Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Episode Kev Tsim Qauv Kev Paub Txog Cov Khoom Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Qhov Loj & Ntim
- Digital Work
- Cov Ntsiab Lus
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Thev Naus Laus Zis Tsim Khoom
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Kev Sib Tw Tsim Qauv
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Kev Tshawb Fawb
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Kev Txhawb Siab
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Lub Sij Hawm Ua Hauj Lwm
- The project proceeded for 4 months in Seoul, South Korea.
- Txheej Txheem Ua Hauj Lwm
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Cov Tswv Cuab Pab
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.