System Kev Tsim Cim Lag Luam los ntawm Plus X

Qhov qauv tsim System Kev Tsim Cim Lag Luam los ntawm Plus X yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

System Kev Tsim Cim Lag Luam

los ntawm Plus X

Tus Neeg Siv: System

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,418

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119749

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog System Kev Tsim Cim Lag Luam

System yog kev tsim cim lag luam (brand identity) uas tsim los rau ib lub npe khaub ncaws uas muab kev pab rau tag nrho tib neeg tsis hais poj niam txiv neej. Cim no tsim los ntawm lub tswv yim ntawm "attitude archive," piav qhia tias yog ib qho chaw khaws cov cwj pwm rau ntau lub sijhawm tshaj li tsuas yog style xwb. Ib qho module tsim los ntawm kev muab ib lub square faib ua ob sab sawv cev rau ib qho attitude, thiab ntau qhov module ua ke qhia txog qhov archive. Module no siv rau cov ads, tags, labels, thiab packaging. Lub logo luam ntawv nrog white foil press, thiab lub symbol ua kom zoo meej rau qhov yeeb yam refined. Cov lus qhia pom (visual language) tseem tsis muaj kev cuam tshuam thiab ntxuav huv tau zoo (neutral thiab clean).

Qhov Lees Paub

Txog A' Design Award Hlau

System Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. System Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. System Kev Tsim Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Qhov Loj & Ntim: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Cov Ntsiab Lus: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Thev Naus Laus Zis Tsim Khoom: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Kev Sib Tw Tsim Qauv: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Kev Tshawb Fawb: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Kev Txhawb Siab: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Lub Sij Hawm Ua Hauj Lwm: This project proceeded for 8 months in Seoul, South Korea.
Txheej Txheem Ua Hauj Lwm: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Cov Tswv Cuab Pab: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha