FM993 30th Kev Ua Haujlwm Tseem Ceeb: Cim Nco Txog Hnub Tseem Ceeb by Baoquan Luo and Zhiwei Lv

FM993 30th Kev Ua Haujlwm Tseem Ceeb: Cim Nco Txog Hnub Tseem Ceeb by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2021

FM993 30th Kev Ua Haujlwm Tseem Ceeb: Cim Nco Txog Hnub Tseem Ceeb

by Baoquan Luo and Zhiwei Lv

Client: Lance Design

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #119938

View at A' Design Award Press Release Award Badge

Colors

The Design

About FM993 30th Kev Ua Haujlwm Tseem Ceeb: Cim Nco Txog Hnub Tseem Ceeb

Ntawv Ntawm Phau Ntawv: FM993 30th yog ib lub cim nco txog hnub tseem ceeb uas tsim los rau 30 xyoo hnub tseem ceeb ntawm 993 Music FM ntawm Guangdong Radio thiab Television. Cov cim hu xov tooj cua raug siv los ua qauv pom tseeb tseem ceeb, thiab cov lej 993 thiab 30 raug muab tso ua ke rau hauv tus qauv xov tooj cua los ntawm cov duab zoo thiab tsis zoo. Kev sib txuas no siv cov qauv suab nkauj, cov hnub qub poob saum ntuj, cov kab nkauj thiab cov qauv nplaim taws tawg mus rau txhua sab. Lub cim feem ntau ua los ntawm hlau, thiab acrylic kuj siv tau thiab. Lub cim pom meej meej thaum saib ntawm sab hauv ntej, thiab tshwm sim zoo li ib nrab voj voog, muaj ntau txheej sib tsub sib tw thaum saib ntawm sab ntug.

The Recognition

About the A' Design Award Tooj

FM993 30th Kev Ua Haujlwm Tseem Ceeb: Cim Nco Txog Hnub Tseem Ceeb yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. FM993 30th Kev Ua Haujlwm Tseem Ceeb: Cim Nco Txog Hnub Tseem Ceeb xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. FM993 30th Kev Ua Haujlwm Tseem Ceeb: Cim Nco Txog Hnub Tseem Ceeb ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Dimensions & Packaging: 250*20mm, 50*50mm, 120*80mm
Tags: Visual communication design, logo design, radio station, music, meteor, airwaves
Production Technology: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Design Challenge: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Research: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Inspiration: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Project Duration: The design of the work started in November 2020 and was officially put into use in January 2021.
Operation Flow: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Team Members: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng