Nanxiang Incity Kev Ua Haujlwm Tseem Ceeb: Tshuab Kos Npe Pom Ntawm Qhov Muag by Zesion Design

Nanxiang Incity Kev Ua Haujlwm Tseem Ceeb: Tshuab Kos Npe Pom Ntawm Qhov Muag by Zesion Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2021

Nanxiang Incity Kev Ua Haujlwm Tseem Ceeb: Tshuab Kos Npe Pom Ntawm Qhov Muag

by Zesion Design

Client: Zesion Design

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #119978

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nanxiang Incity Kev Ua Haujlwm Tseem Ceeb: Tshuab Kos Npe Pom Ntawm Qhov Muag

Nanxiang Incity yog ib qho tshuab kos npe pom ntawm qhov muag uas tsim rau ib lub khw muag khoom loj hauv Shanghai. Cov qauv tsim tau siv Nanxiang zej zog kev lig kev cai, uas yog ib cheeb tsam paub txog cov noog crane thiab tej tuam tsev, thiab hloov cov cua ntsuab crane ya ua khub mus ua cov duab kos npe uas tsis muaj ntsiab lus. Cov phiaj qhia txheem thiab cov npe tub luam khoom raug muab tso rau ntawm cov qhov nkag thiab qhov tawm ntawm escalator thiab ntawm cov chaw uas cov neeg tuaj xyuas cov kev taug hla dhau. Kev luam ntawm cov ntawv daim iav dawb raug siv rau cov ntawv teeb pom kev, kom cov ntawv thiab cov kab ces nyob tseeb heev. Cov khoom dai siv cov ntsia lub qhov iav uas sib xyaw nrog sab hauv lub khw.

The Recognition

About the A' Design Award Nyiaj

Nanxiang Incity Kev Ua Haujlwm Tseem Ceeb: Tshuab Kos Npe Pom Ntawm Qhov Muag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Nanxiang Incity Kev Ua Haujlwm Tseem Ceeb: Tshuab Kos Npe Pom Ntawm Qhov Muag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Nanxiang Incity Kev Ua Haujlwm Tseem Ceeb: Tshuab Kos Npe Pom Ntawm Qhov Muag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensions & Packaging: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tags: Visual Signage,Way finding,VI,Logo,Graphics
Production Technology: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Challenge: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Research: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiration: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Project Duration: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operation Flow: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Team Members: Jie Zhou