Bergtor Visual Identity Cim Qauv Kev Paub Txog los ntawm Erika Baczo

Qhov qauv tsim Bergtor Visual Identity Cim Qauv Kev Paub Txog los ntawm Erika Baczo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Bergtor Visual Identity Cim Qauv Kev Paub Txog

los ntawm Erika Baczo

Tus Neeg Siv: Bergtor

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

12,966

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120088

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bergtor Visual Identity Cim Qauv Kev Paub Txog

Bergtor yog ib qho cim qauv kev paub txog (visual identity) tsim los rau ib lub npe garage door. Qhov cim qauv no yog siv ib lub grid system ruaj khov thiab ib txoj kev sau ntawv (typography) yooj yim tsis txawv txawv. Muaj ntxiv cov qauv geometric rau ntawm cov ntawv kom qhia tau lub ntsiab lus ntawm lub npe. Tus ntawv E raug hloov los ntawm peb qhov duab (shapes) uas tau kev tswv yim los ntawm cov kab tseem ceeb ntawm ib lub garage door, ua ib qho pictogram yooj yim. Cov xim yog duotone ntawm xim dub thiab xim ntsuab tshiab, thiab Gotham yog cov ntawv typeface tseem ceeb. Lub logo thiab tag nrho lub visual system raug kos ua vector format, kom lawv thiaj li hloov tau mus rau ntau qhov loj me sib txawv rau siv rau digital thiab luam ntawv (printed media).

Qhov Lees Paub

Txog A' Design Award Tooj

Bergtor Visual Identity Cim Qauv Kev Paub Txog yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Bergtor Visual Identity Cim Qauv Kev Paub Txog xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Bergtor Visual Identity Cim Qauv Kev Paub Txog ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Qhov Loj & Ntim: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Cov Ntsiab Lus: visual identity, modern, simple, timeless, feasibility, reliability
Thev Naus Laus Zis Tsim Khoom: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Kev Sib Tw Tsim Qauv: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Kev Tshawb Fawb: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Kev Txhawb Siab: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Txheej Txheem Ua Hauj Lwm: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Cov Patent: Copyrights belong to the CEO of the Bergtor company.
Cov Tswv Cuab Pab: Erika Baczó
Alpár Dávid
Kev Qhuas Duab: Credits to: Adobe stock - main image.