Chez Vous Primary Function: Tus Cim Ntawv Qhia Txog Lub Npe los ntawm Ruis Vargas

Qhov qauv tsim Chez Vous Primary Function: Tus Cim Ntawv Qhia Txog Lub Npe los ntawm Ruis Vargas yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Chez Vous Primary Function: Tus Cim Ntawv Qhia Txog Lub Npe

los ntawm Ruis Vargas

Tus Neeg Siv: Laika

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

43,384

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120238

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Chez Vous Primary Function: Tus Cim Ntawv Qhia Txog Lub Npe

Chez Vous yog ib qho cim ntawv qhia txog lub npe uas tsim rau ib lub tsev noj mov Belgian nyob rau hauv Sao Paulo, Brazil. Cov cim no tau muab cov duab Belgian, xws li Magritte, tus Manneken Pis, nag thiab cov nplej kib ib txwm, tau rov txhais dua los ntawm txoj kev kos duab yooj yim. Cov ntawv luv luv suav nrog cov lus Belgian txawv txawv, uas ntxiv txoj kev lom zem rau cov duab tsim. Cov cim no tau siv rau cov ntawv qhia zaub mov, cov ntawv tshaj tawm, cov phaj, cov ntim khoom thiab cov tsho, uas ua rau lub tsev noj mov muaj kev sib koom ua ke. Cov ntawv qhia zaub mov thiab cov ntawv tshaj tawm yog luam nrog offset uas siv cov xim CMYK, thaum cov tsho yog luam siv txoj kev digital.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Chez Vous Primary Function: Tus Cim Ntawv Qhia Txog Lub Npe yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Chez Vous Primary Function: Tus Cim Ntawv Qhia Txog Lub Npe xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Chez Vous Primary Function: Tus Cim Ntawv Qhia Txog Lub Npe yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Qhov Loj & Ntim: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Cov Ntsiab Lus: Branding, Logotype, Package, label, illustration
Thev Naus Laus Zis Tsim Khoom: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Kev Sib Tw Tsim Qauv: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Kev Tshawb Fawb: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Kev Txhawb Siab: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Txheej Txheem Ua Hauj Lwm: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Cov Patent: Laika
Cov Tswv Cuab Pab: Ruis Vargas, Creative Director and Illustrator.
Kev Qhuas Duab: Ricardo Bassetti and Elias Gomes