Quix Primary Function: Cim Npe Lag Luam los ntawm Anja Zambelli Colak

Qhov qauv tsim Quix Primary Function: Cim Npe Lag Luam los ntawm Anja Zambelli Colak yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Quix Primary Function: Cim Npe Lag Luam

los ntawm Anja Zambelli Colak

Tus Neeg Siv: Zambelli Brand Design

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

37,333

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120357

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Quix Primary Function: Cim Npe Lag Luam

Book Text: Quix yog ib qho cim npe lag luam rau cov tshuab muag khoom siv tus kheej uas muab tau dej haus kub thiab txias nrog rau khoom noj txom ncauj. Cov cim npe siv cov xim, cov qauv xov, thiab cov ntsiab uas coj los ntawm kev lis kev cai Italian, ua kev hwm rau lub sijhawm zoo tshaj plaws ntawm kev tsim qauv Italian. Ib qho kev nyiam qub qub me ntsis ua rau nco txog cov xyoo Dolce Vita thiab tsa cev txog kev lis kev cai kas fes Italian. Cov khob kas fes thiab cov ntawv tshaj tawm raug luam nrog cov xim CMYK siv cov cuab yeej offset, thaum cov tshuab muag khoom raug ua cim npe nrog cov foil luam. Qhov kev tsim qauv no hloov kev so haus kas fes ceev ceev mus ua ib qho kev pom kev muaj kev nyob tus yees.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Quix Primary Function: Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Quix Primary Function: Cim Npe Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Quix Primary Function: Cim Npe Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Qhov Loj & Ntim: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Cov Ntsiab Lus: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Thev Naus Laus Zis Tsim Khoom: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Kev Sib Tw Tsim Qauv: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Kev Tshawb Fawb: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Kev Txhawb Siab: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Txheej Txheem Ua Hauj Lwm: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.