Support Small Business Daim Ntawv los ntawm Min Huei Lu

Qhov qauv tsim Support Small Business Daim Ntawv los ntawm Min Huei Lu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Support Small Business Daim Ntawv

los ntawm Min Huei Lu

Tus Neeg Siv: Gong cha

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

21,546

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120557

Tshawb Nrhiav Tam Sim No Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Support Small Business Daim Ntawv

Qhov kev pom no ua rau kev sim txhawb nqa cov khw noj mov hauv zej zog hauv zej zog, ib qho kev paub uas ntau tus neeg tsis tuaj thaum lub sijhawm cais tawm. Tus tsim lub hom phiaj ua rau tib neeg xav tau tshuaj yej thiab khoom noj ua ke thaum lawv xaj khoom noj tawm thiab nthuav tawm qhov kev noj zaub mov zoo li cas. Lub hom phiaj yog ua kom lub hom phiaj muaj txiaj ntsig zoo, muaj tswv yim, thiab ua tau zoo uas sawv cev rau lub hom phiaj ntawm tus ntsuj plig thiab lub luag haujlwm hauv kev lag luam hwm dej haus.

Qhov Lees Paub

Txog A' Design Award Tooj

Support Small Business Daim Ntawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Support Small Business Daim Ntawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Support Small Business Daim Ntawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Qhov Loj & Ntim: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Cov Ntsiab Lus: Visual design, illustration, food, drinks, boba tea
Thev Naus Laus Zis Tsim Khoom: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Kev Sib Tw Tsim Qauv: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Kev Tshawb Fawb: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Kev Txhawb Siab: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Txheej Txheem Ua Hauj Lwm: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Kev Qhuas Duab: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.