R Gate Emblem Primary Function: Cim Ntawm Lub Tuam Txhab los ntawm Riiid Inc.

Qhov qauv tsim R Gate Emblem Primary Function: Cim Ntawm Lub Tuam Txhab los ntawm Riiid Inc. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

R Gate Emblem Primary Function: Cim Ntawm Lub Tuam Txhab

los ntawm Riiid Inc.

Tus Neeg Siv: Riiid Inc.

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

45,134

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120723

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog R Gate Emblem Primary Function: Cim Ntawm Lub Tuam Txhab

R Gate Emblem yog ib qho kev tsim cim ntawm lub tuam txhab uas raug tsim los rau ib lub tuam txhab thev naus laus zis kev kawm ntawv. Lub cim yog raug tsim los ntawm ib daim duab qhov taub thawj. Ib daim duab xim dawb ntawm tsab ntawv R nyob rau hauv ib lub plaub fab xim xiav tob thiab tsim ua ib lub rooj vag. Lub rooj vag yog ib qho piv txwv pom tau ntawm ib lub qhov rooj uas qhib lub ntiaj teb kev kawm ntawv thiab qhia txog cov kev paub kawm tshiab. Xim xiav tob ntawm dej hiav txwv yog xim tseem ceeb. Tsab ntawv R kuj tseem ua tus ntsuas hauv paus rau ib hom ntawv sib phim nrog ob hom hnyav. Cov txheej txheem cim raug siv rau cov khoom siv hauv is taws nem thiab tsis nyob hauv is taws nem.

Qhov Lees Paub

Txog A' Design Award Nyiaj

R Gate Emblem Primary Function: Cim Ntawm Lub Tuam Txhab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. R Gate Emblem Primary Function: Cim Ntawm Lub Tuam Txhab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. R Gate Emblem Primary Function: Cim Ntawm Lub Tuam Txhab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Qhov Loj & Ntim: The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
Cov Ntsiab Lus: AI, AI Ed, Education, Branding, CI
Thev Naus Laus Zis Tsim Khoom: With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Kev Sib Tw Tsim Qauv: As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Kev Tshawb Fawb: Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Kev Txhawb Siab: Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Lub Sij Hawm Ua Hauj Lwm: The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Txheej Txheem Ua Hauj Lwm: CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Cov Tswv Cuab Pab: Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun