Qhov qauv tsim Irrational Slice Kev Tso Zaub Mov: Kev Ua Kom Pom Tseeb Ntawm Cov Ntaub Ntawv los ntawm Lu Zhao, Ruhe Zhang and Qi Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
ToojDuab Kos· 2021
Irrational Slice Kev Tso Zaub Mov: Kev Ua Kom Pom Tseeb Ntawm Cov Ntaub Ntawv
los ntawm Lu Zhao, Ruhe Zhang and Qi Wang
Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #121420Qhov Tsim
Txog Irrational Slice Kev Tso Zaub Mov: Kev Ua Kom Pom Tseeb Ntawm Cov Ntaub Ntawv
Irrational Slice yog ib qho project uas ua kom pom tseeb cov ntaub ntawv qhia txog kev tshawb fawb hauv ib qho chaw peb-sab. Cov ntaub ntawv no los ntawm ib qho kev sim txog kev xav (cognitive experiment) uas sib piv ntawm neeg thiab tshuab txoj kev txiav txim siab. Tus qauv peb-sab raug tsim los ntawm kev siv tus qauv ntawm neurons hauv lub hlwb ua qauv piv. Software augmented reality ua rau tus qauv no tshwm sim thaum ib daim ntawv tso tawm (printed poster) raug scan. Cov neeg saib muaj peev xwm muab tus qauv no ntxig sib hloov thiab zoom nkag los sis tawm siv ntiv tes kom nyeem tau cov ntaub ntawv los ntawm ntau qhov kev saib. Lub hom phiaj yog los tshawb nrhiav txoj kev tshiab ntawm kev saib thiab xa cov ntaub ntawv.
Qhov Lees Paub
Txog A' Design Award Tooj
Irrational Slice Kev Tso Zaub Mov: Kev Ua Kom Pom Tseeb Ntawm Cov Ntaub Ntawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Irrational Slice Kev Tso Zaub Mov: Kev Ua Kom Pom Tseeb Ntawm Cov Ntaub Ntawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Irrational Slice Kev Tso Zaub Mov: Kev Ua Kom Pom Tseeb Ntawm Cov Ntaub Ntawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- Cov Ntsiab Lus
- Information Design, Information Visualization, AR, 3D, Poster
- Thev Naus Laus Zis Tsim Khoom
- Multimedia
- Kev Sib Tw Tsim Qauv
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- Kev Tshawb Fawb
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- Kev Txhawb Siab
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- Txheej Txheem Ua Hauj Lwm
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- Cov Tswv Cuab Pab
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
