Tinkoff Investment Kev Tshaj Tawm Duab Nyeem los ntawm Egor Maraev

Qhov qauv tsim Tinkoff Investment Kev Tshaj Tawm Duab Nyeem los ntawm Egor Maraev yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav.

ToojYeeb Yaj Kiab· 2022

Tinkoff Investment Kev Tshaj Tawm Duab Nyeem

los ntawm Egor Maraev

Tus Neeg Siv: Blaster Studio

Tus Yeej A' Design Award Tooj hauv Pawg Yeeb Yaj Kiab

25,330

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122056

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tinkoff Investment Kev Tshaj Tawm Duab Nyeem

Tinkoff Investment yog ib qho duab tshaj tawm sau caum tsib vib nas this rau lub tuam txhab txais nyiaj kev pab them nyiaj khwv tau. Duab no qhia txog George Washington ua tus cim tseem ceeb. Nws zaum saum lub rooj zaum thiab noj pizza, nkees thiab tub nkeeg, thiab nws sawv cev rau nyiaj txiag. Cov duab tsis zoo li niaj hnub nqa lub tswv yim tseem ceeb, uas yog tias nyiaj txiag yuav tsum tau khaws cia kom zoo thiab ua kom nws ua haujlwm. Cov duab txav no muaj ob yam kev tsim: cel animation thiab cutout animation, sib txuas nrog kev sib xyaw hluav taws xob (digital compositing). Cov duab tau raug tshaj tawm dav thoob plaws ua ib qho preroll ua ntej cov duab hauv is taws nem, thiab tau txais kev hloov pauv (conversion rate) siab heev.

Qhov Lees Paub

Txog A' Design Award Tooj

Tinkoff Investment Kev Tshaj Tawm Duab Nyeem yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Tinkoff Investment Kev Tshaj Tawm Duab Nyeem xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Tinkoff Investment Kev Tshaj Tawm Duab Nyeem ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Qhov Loj & Ntim: 30 seconds duration
Cov Ntsiab Lus: video, 2d animation, animation, character, advertising video
Thev Naus Laus Zis Tsim Khoom: Cel animation, cutout animation, Adobe After Effects compositing
Kev Txhawb Siab: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Lub Sij Hawm Ua Hauj Lwm: Project started and ended in September 2020, it was targeted to russian internet audience.
Txheej Txheem Ua Hauj Lwm: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Cov Tswv Cuab Pab: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin