PepsiCo Foundation Primary Function: Kev Txheeb Xyuas Tus Kheej los ntawm Dennis Furniss

Qhov qauv tsim PepsiCo Foundation Primary Function: Kev Txheeb Xyuas Tus Kheej los ntawm Dennis Furniss yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

PepsiCo Foundation Primary Function: Kev Txheeb Xyuas Tus Kheej

los ntawm Dennis Furniss

Tus Neeg Siv: PepsiCo International Mexico

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

42,147

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122974

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog PepsiCo Foundation Primary Function: Kev Txheeb Xyuas Tus Kheej

PepsiCo Foundation yog ib qho kev txheeb xyuas tus kheej uas tsim los rau ib lub koom haum tsis nrhiav nyiaj txiag uas txhawb nqa cov zej zog nyob rau hauv Mexico thiab Latin America. Cov qauv tsim yog hloov ib hom lus pom kev ntawm lub tuam txhab mus rau ib hom uas muaj tib neeg tshaj. Cov duab thawj zaj sawv cev rau peb ntsis tseem ceeb ntawm lub koom haum. Nyob rau hauv ib qho kev txheeb xyuas ua tej thooj, cov duab no sib txuas thiab huam vam ntxiv ua tej yam qauv thiab tej yam txhab txiag. Ib hom ntawv geometric, ib pawg xim ci ntsa iab, ib hom kev thaij duab thiab ib hom kev kos duab ua kom tiav qhov kev txheeb xyuas tus kheej. Qhov kev txheeb xyuas no raug muab siv rau ib phau ntawv brand digital thiab rau tej khoom rau cov kev tshwm sim xws li cov tsho, cov hnab thiab cov kaus mom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

PepsiCo Foundation Primary Function: Kev Txheeb Xyuas Tus Kheej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. PepsiCo Foundation Primary Function: Kev Txheeb Xyuas Tus Kheej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. PepsiCo Foundation Primary Function: Kev Txheeb Xyuas Tus Kheej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Qhov Loj & Ntim: There are not packaging deliveries
Cov Ntsiab Lus: PepsiCo, Foundation, identity, system, strong, consistency
Thev Naus Laus Zis Tsim Khoom: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Kev Sib Tw Tsim Qauv: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Kev Tshawb Fawb: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Kev Txhawb Siab: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Lub Sij Hawm Ua Hauj Lwm: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Txheej Txheem Ua Hauj Lwm: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Cov Patent: Copyrights: PepsiCo International Mexico
Cov Tswv Cuab Pab: Innovation Design Center LATAM
Kev Qhuas Duab: All Images: Design Innovation Center LATAM