Xphere Kev Hloov Cim Lag Luam Tshiab by Yibang Design and Xiner Zheng

Xphere Kev Hloov Cim Lag Luam Tshiab by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2021

Xphere Kev Hloov Cim Lag Luam Tshiab

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Hlau Winner in Duab Kos Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Kev Hloov Cim Lag Luam Tshiab

Xphere yog kev tsim cim lag luam rau lub cim lag luam Rongxing. Lub npe Xphere muaj los ntawm lub npe Suav Rongxing, uas txhais tau tias lub npoj yig vam meej. Cim lag luam no koom ua ke lub ntsiab lus ntawm lub npe Suav thiab lub npe Askiv rau hauv ib yam lus qhia duab. Lub cim tau tau kev tshoov siab los ntawm cov duab ntawm lub hnub qub, thiab muaj ib qho txiav sib xws siv rau ob qho Askiv thiab Suav cov cim logo. Cov xim loj thiab cov duab qhia muaj zog qhia txog cov khoom siv qib siab. Cov khoom luam ntawv siv ntawv nyias tsis ci uas nyias heavy, thiab daim npav lag luam nrog daim npav ua tsaug muaj lub logo raug nqus tawm.

The Recognition

About the A' Design Award Hlau

Xphere Kev Hloov Cim Lag Luam Tshiab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Xphere Kev Hloov Cim Lag Luam Tshiab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Xphere Kev Hloov Cim Lag Luam Tshiab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang