Platanus Primary Function: Tus Cwj Pwm Ntawm Lub Tuam Txhab los ntawm Pedro Panetto

Qhov qauv tsim Platanus Primary Function: Tus Cwj Pwm Ntawm Lub Tuam Txhab los ntawm Pedro Panetto yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Platanus Primary Function: Tus Cwj Pwm Ntawm Lub Tuam Txhab

los ntawm Pedro Panetto

Tus Neeg Siv: Pedro Panetto

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

41,598

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123099

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Platanus Primary Function: Tus Cwj Pwm Ntawm Lub Tuam Txhab

Platanus yog ib tus cwj pwm ntawm lub tuam txhab uas tsim los rau ib lub chaw kho mob puas siab ntsws nrog ib txoj kev pab kho mob uas hlub tshua neeg. Lub npe hais txog tsob ntoo platanus nyob rau ntawm kob av hu ua Kos, qhov chaw uas Hippocrates qhia kev kho mob rau cov kws kho mob thawj zaug. Lub cim muab ib tug ncej Greek, ib tsob ntoo, cov nplooj, cov txiv, cov ceg thiab ib lub twj ntsuas sij hawm los ua ke, kos nrog ib txoj kab tas mus li. Cov ntawv sau tau tsim tshwj xeeb rau lub npe khoom no thiab raws li qhov sib npaug ntawm lub cim. Cov qauv, cov duab thiab cov khoom siv sau ntawv ua kom tiav cov lus siv ib txwm pom uas sib haum xeeb.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Platanus Primary Function: Tus Cwj Pwm Ntawm Lub Tuam Txhab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Platanus Primary Function: Tus Cwj Pwm Ntawm Lub Tuam Txhab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Platanus Primary Function: Tus Cwj Pwm Ntawm Lub Tuam Txhab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Thev Naus Laus Zis Tsim Khoom: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Kev Sib Tw Tsim Qauv: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Kev Tshawb Fawb: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Kev Txhawb Siab: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Txheej Txheem Ua Hauj Lwm: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Nyeem Tsab Xov Xwm

Txhawb Nqa