Qhov qauv tsim Welfare Is Gold Kev Npaj Tiv Thaiv Kev Tsim Txom los ntawm Tekio Collective Intelligence Agency yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Pab Cuam, Kev Tswj thiab Kev Pab.
ToojKev Pab Cuam· 2021
Welfare Is Gold Kev Npaj Tiv Thaiv Kev Tsim Txom
los ntawm Tekio Collective Intelligence Agency
Tus Neeg Siv: Tekio
Tus Yeej A' Design Award Tooj hauv Pawg Kev Pab Cuam
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123234Qhov Tsim
Txog Welfare Is Gold Kev Npaj Tiv Thaiv Kev Tsim Txom
Welfare Is Gold yog ib txoj kev npaj tiv thaiv kev tsim txom uas tsim los rau ib pab pawg khawb hlau loj hauv Mexico. Txoj kev npaj no sib txuas cov Welfare Commissions (Pawg Saib Xyuas Kev Noj Qab Haus Huv) hauv txhua chav ua haujlwm, ib txoj kev cai saib xyuas kev tsim txom, ib qho kev tshaj tawm xov xwm loj thiab ib lub vev xaib app uas tsim ib txoj cai tshwj xeeb rau txhua lub tuam txhab sib koom haujlwm. Cov ntaub ntawv luam tawm thiab digital muaj xws li infographics, cov ntawv tshaj tawm, cov yeeb yaj kiab luv luv, cartoons thiab memes. Txoj cai no tau sib koom tsim nrog cov neeg ua haujlwm hauv thaj chaw thiab tau raug lees paub los ntawm cov chav khawb hlau. Lub hom phiaj yog xav tau ib puag ncig ua haujlwm uas tsis muaj kev tsim txom.
Qhov Lees Paub
Txog A' Design Award Tooj
Welfare Is Gold Kev Npaj Tiv Thaiv Kev Tsim Txom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Welfare Is Gold Kev Npaj Tiv Thaiv Kev Tsim Txom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Welfare Is Gold Kev Npaj Tiv Thaiv Kev Tsim Txom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
- Qhov Loj & Ntim
- Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
- Cov Ntsiab Lus
- Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
- Thev Naus Laus Zis Tsim Khoom
- Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
- Kev Sib Tw Tsim Qauv
- We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
- Kev Tshawb Fawb
- The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees. - Kev Txhawb Siab
- To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
- Lub Sij Hawm Ua Hauj Lwm
- On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
- Txheej Txheem Ua Hauj Lwm
- Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
- Cov Tswv Cuab Pab
- Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK - Kev Qhuas Duab
- Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
