Dodoshine Kev Txhawb Npe Lag Luam los ntawm Xu Chen and Rong Zhang

Qhov qauv tsim Dodoshine Kev Txhawb Npe Lag Luam los ntawm Xu Chen and Rong Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Dodoshine Kev Txhawb Npe Lag Luam

los ntawm Xu Chen and Rong Zhang

Tus Neeg Siv: Dodoshine

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

14,698

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123740

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Dodoshine Kev Txhawb Npe Lag Luam

Dodoshine yog ib qho kev txhawb npe lag luam tsim los rau ib lub npe khoom siv uas siv thev naus laus zis ultraviolet los tua kab mob. Lub npe no hais txog kev coj ua ntawm cov neeg Suav uas nqa khoom mus tso rau hauv qhov muaj hnub ci los tua cov kab mob, ib qho kev coj ua uas cuab kev sib txuas rau kev nyob noj qab nyob zoo thiab thev naus laus zis ultraviolet. Cov ntawv sau logo yog siv cov ntawv sans serif uas hnyav, ntxiv nrog cov ntsiab lus serif uas feem ntau siv los ntawm cov npe lag luam khaub ncaws. Kev sib xyaw ua ke no ua rau lub npe lag luam muaj duab yig zoo li lub hnub thiab me ntsis fashion. Cov ntawv sau logo no yeej luam tau rau saum cov khoom thiab cov ntaub ntawv lag luam nyob rau qhov qis tshaj plaws ntawm 34 by 10 millimeters.

Qhov Lees Paub

Txog A' Design Award Tooj

Dodoshine Kev Txhawb Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Dodoshine Kev Txhawb Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Dodoshine Kev Txhawb Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Qhov Loj & Ntim: It can be print on the minimal size at 34mm x 10mm.
Cov Ntsiab Lus: logo, shine, logotype, typeface, font
Thev Naus Laus Zis Tsim Khoom: It can be print on the product or marketing material.
Kev Sib Tw Tsim Qauv: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Kev Tshawb Fawb: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Kev Txhawb Siab: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Txheej Txheem Ua Hauj Lwm: People can see and read it. And then they can understand the meaning of the logo.
Cov Tswv Cuab Pab: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu