Kong-Ke Museum Kev Sim Duab Ntawv (Visual Identity) by Googoods

Kong-Ke Museum Kev Sim Duab Ntawv (Visual Identity) by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2021

Kong-Ke Museum Kev Sim Duab Ntawv (Visual Identity)

by Googoods

Client: Googoods

A' Design Award Hlau Winner in Duab Kos Category

9,807

Verified Award Winner

Verify Award Status for #123804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kong-Ke Museum Kev Sim Duab Ntawv (Visual Identity)

Kong-Ke Museum yog ib qho kev sim duab ntawv rau ib qhov chaw tso khoom qhia ntawm Taichung, Taiwan, uas tseem ua ib qhov chaw so rau cov neeg ua haujlwm ua tsev. Cov cim (logo) tsim los ntawm cov kab luv, tso lawv tseem tsis tau ua tiav. Tus qauv tsis tiav no piav txog kev hloov pauv uas muaj nyob ntawm qhov chaw ua tsev. Lub kaw lus qhia kev taug qab siv cov khoom pom ntawm qhov chaw, xws li formwork, cov ntoo seem, cov riam kiab voj voog thiab cov raj dej plastic. Cov thoob paint uas muaj cement, raj dej, polycarbonate wave boards thiab tsho tes qhia txog qhov chaw nyob rau hauv qhov chaw. Cov ntawv xa xov luam tawm ntawm daim ntawv theev cement bag.

The Recognition

About the A' Design Award Hlau

Kong-Ke Museum Kev Sim Duab Ntawv (Visual Identity) yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Kong-Ke Museum Kev Sim Duab Ntawv (Visual Identity) xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Kong-Ke Museum Kev Sim Duab Ntawv (Visual Identity) tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
Dimensions & Packaging: Various dimensions according to the necessities on-site.
Tags: Design, googoods, Graphic, Branding
Production Technology: Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging
Design Challenge: In-depth understanding of the work culture. And using existing materials of the workers.
Research: The Research objective was to learn and understand the brand's spirit and essence.
Inspiration: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
Project Duration: The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
Operation Flow: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
Team Members: Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin
Image Credits: googoods