Steady Power Wire Art Kev Teeb Tsam Duab Kos Npog by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Kev Teeb Tsam Duab Kos Npog by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Kev Kos Duab Zoo thiab Kev Teeb Tsa Duab Kos Competition Category.

ToojKev Kos Duab Zoo· 2022

Steady Power Wire Art Kev Teeb Tsam Duab Kos Npog

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

A' Design Award Tooj Winner in Kev Kos Duab Zoo Category

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Verified Award Winner

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Colors

The Design

About Steady Power Wire Art Kev Teeb Tsam Duab Kos Npog

Steady Power Wire Art yog ib qho kev teeb tsam duab kos npog uas tsim los rau lub rooj cob qhia hnub tseem ceeb ib lub tuam txhab. Qhov kev teeb tsam no siv cov xaim tooj liab uas muab los ntawm ib lub tuam txhab tsim xaim thiab hlua cua fais fab, los kos ib tsob ntoo loj uas qhia txog lub tuam txhab. Tsib qhov chaw ntawm kev nyob niaj hnub tawm ntawm tsob ntoo: ib lub khw muag qab zib, ib lub rooj noj mov, ib lub tsheb ciav hlau, ib lub tsev teev dab, thiab ib lub teeb ci qhia kev. Kev hloov pauv qhov teeb tsom thiab lus piav qhia hauv suab nrog cov xaim ntawd, thaum tus duab ntawm cov xaim poob rau ntawm phab ntsa thiab lub qhov ncauj tsev. Qhov haujlwm no npog thaj chaw ntau li 281 puag ncig meters thiab qhia txog kev fais fab pab txhawb kev nyob niaj hnub ntawm neeg.

The Recognition

About the A' Design Award Tooj

Steady Power Wire Art Kev Teeb Tsam Duab Kos Npog yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Steady Power Wire Art Kev Teeb Tsam Duab Kos Npog xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Steady Power Wire Art Kev Teeb Tsam Duab Kos Npog ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd