Smartmoov Kev Ua Haujlwm Tseem Ceeb: Tus Cim Npe Lag Luam los ntawm Ricardo Filipe Lopes da Silva

Qhov qauv tsim Smartmoov Kev Ua Haujlwm Tseem Ceeb: Tus Cim Npe Lag Luam los ntawm Ricardo Filipe Lopes da Silva yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

Smartmoov Kev Ua Haujlwm Tseem Ceeb: Tus Cim Npe Lag Luam

los ntawm Ricardo Filipe Lopes da Silva

Tus Neeg Siv: Smartmoov

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,475

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126213

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Smartmoov Kev Ua Haujlwm Tseem Ceeb: Tus Cim Npe Lag Luam

Cov Ntawv Phau: Cov txiaj ntsig tseem ceeb ntawm txoj kev npaj ua lag luam no yog kev txav mus los thiab kev hloov kho lag luam raws li xav tau. Tus tswv lag luam tuaj yeem hloov nws txoj lag luam mus rau ib qho kev daws teeb meem uas nyob nyoos thiab txav mus los tau ntau dua, yog li ntawd ua kom nthuav dav nws txoj lag luam nyob rau hauv kev lag luam. Tus cim npe qhia txog cov txiaj ntsig no hauv ib txoj hauv kev ua tau zoo thiab yav pem suab dhau ntawm ib txoj kab ke pom kev tsis txawv, uas yog npaj tsim los txhawb siab rau cov neeg uas peb xav tau.

Qhov Lees Paub

Txog A' Design Award Hlau

Smartmoov Kev Ua Haujlwm Tseem Ceeb: Tus Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Smartmoov Kev Ua Haujlwm Tseem Ceeb: Tus Cim Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Smartmoov Kev Ua Haujlwm Tseem Ceeb: Tus Cim Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Qhov Loj & Ntim: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Cov Ntsiab Lus: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Thev Naus Laus Zis Tsim Khoom: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Kev Sib Tw Tsim Qauv: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Kev Tshawb Fawb: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Kev Txhawb Siab: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Lub Sij Hawm Ua Hauj Lwm: August 2019 to November 2019 in Curitiba, Brazil
Txheej Txheem Ua Hauj Lwm: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.