Rock Language Fonts Ntawv Sau Duab by Yilin Wang

Rock Language Fonts Ntawv Sau Duab by Yilin Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2025

Rock Language Fonts Ntawv Sau Duab

by Yilin Wang

Client: Communication University Zhejiang

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #126414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Language Fonts Ntawv Sau Duab

Rock Language Fonts yog ib hom ntawv sau raws li tej duab pua nyeg ntawm Roob Helan. Kev tshawb fawb tej duab pua nyeg no tau pom tej qauv zoo sib xws li tej cim ntawv niaj hnub no. Cov qauv duab no tau raug kho kom zoo thiab sib koom ua ib lub tswv yim ntawv sau tib yam xwb. Cov ntawv sau no tseem khaws cia tej qauv ntsuab nrog thiab tej qauv tsis raug kev ntawm tej duab pua nyeg qub, tab sis tseem nyeem yooj yim. Qhov loj me ntawm cov tsiaj ntawv muaj peev xwm hloov kho tau raws li txhua qhov kev siv. Tus qauv tsim khoom no qhia tej duab pua nyeg qub ua ib hom lus qhia duab uas sib koom siv, thiab txuas tej cim thaum ub nrog kev tsim khoom duab niaj hnub no thiab tej khoom xov xwm tam sim no.

The Recognition

About the A' Design Award Tooj

Rock Language Fonts Ntawv Sau Duab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Rock Language Fonts Ntawv Sau Duab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Rock Language Fonts Ntawv Sau Duab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimensions & Packaging: The size of the system will also change according to the change of the use scenario
Tags: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Research: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Project Duration: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Image Credits: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li