Doaba Dhaba Kev Ntim Zaub Mov Khaws Cia Kom Tsis Muaj Kev Puas Tsuas los ntawm Akkshit Khattar

Qhov qauv tsim Doaba Dhaba Kev Ntim Zaub Mov Khaws Cia Kom Tsis Muaj Kev Puas Tsuas los ntawm Akkshit Khattar yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Khoom Ruaj Khov, Hauj Lwm thiab Kev Tsim Ntsuab.

ToojKhoom Ruaj Khov· 2022

Doaba Dhaba Kev Ntim Zaub Mov Khaws Cia Kom Tsis Muaj Kev Puas Tsuas

los ntawm Akkshit Khattar

Tus Yeej A' Design Award Tooj hauv Pawg Khoom Ruaj Khov

29,220

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126449

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Doaba Dhaba Kev Ntim Zaub Mov Khaws Cia Kom Tsis Muaj Kev Puas Tsuas

Doaba Dhaba yog ib qho kev ntim zaub mov khaws cia kom tsis muaj kev puas tsuas uas tsim los rau ib lub chaw ua noj saum huab cua (cloud kitchen) hauv Is Nrias Teb. Cov zaub mov tseem ceeb raug ntim rau hauv handis, uas yog cov laujkaub av uas cov Kws Txhim Kho hauv zos ua tes ua nkaus xibtes, kaw nrog ib daim npog av thiab muab ib daim ntawv qhia lub npe khi rau ncej caj dab. Cov ncuav mov tiv taws xws li rotis thiab naans raug qhwv rau hauv nplooj txiv tsawb tshiab txiav khi nrog xov ntxaj (jute thread). Ob yam khoom no tom qab ntawd muab tso rau hauv ib lub hnab uas ua los ntawm ntawv xauv rov qab dua tshiab (recycled paper). Cov khoom siv no yog cov uas yaug tau yam ntxiv thiab hloov chaw rau plastic uas siv tau ib zaug xwb. Kev xa khoom siv tsheb hluav taws xob (electric vehicles) los txo cov qauv carbon uas tso tawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Doaba Dhaba Kev Ntim Zaub Mov Khaws Cia Kom Tsis Muaj Kev Puas Tsuas yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Doaba Dhaba Kev Ntim Zaub Mov Khaws Cia Kom Tsis Muaj Kev Puas Tsuas xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Doaba Dhaba Kev Ntim Zaub Mov Khaws Cia Kom Tsis Muaj Kev Puas Tsuas ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Qhov Loj & Ntim: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Cov Ntsiab Lus: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Thev Naus Laus Zis Tsim Khoom: Handcrafted clay pots, Banana leaf & Recycled Paper
Kev Sib Tw Tsim Qauv: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Kev Tshawb Fawb: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Kev Txhawb Siab: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Lub Sij Hawm Ua Hauj Lwm: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Txheej Txheem Ua Hauj Lwm: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.