Jalebi Lub Npe Ntawm Kev Lag Luam los ntawm Raageshwari Kandaswamy

Qhov qauv tsim Jalebi Lub Npe Ntawm Kev Lag Luam los ntawm Raageshwari Kandaswamy yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2022

Jalebi Lub Npe Ntawm Kev Lag Luam

los ntawm Raageshwari Kandaswamy

Tus Neeg Siv: MIT Institute of Design

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

12,757

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126528

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jalebi Lub Npe Ntawm Kev Lag Luam

Jalebi yog lub npe ntawm kev lag luam rau ib lub cim ice cream niaj hnub no. Cov ice cream qab zib yog ua raws li cov khoom qab zib Is Nrias teb thaum ub. Tus qauv pom yog qhia txog cov neeg muag khoom qab zib thiab khoom noj qab ntawm cov kev uas muab ntim rau hauv ntawv xov xwm. Lub cim (logo) yog kos los ntawm tsab ntawv J thiab los ntawm kev voj voog ntawm ib lub jalebi. Cov ntawv sau, xim, thiab kev sib txawv ua rau lub cim muaj tus yam ntxwv uas sib txawv tab sis tseem niaj hnub no. Lub cim raug siv rau ntawm khob, phiaj menu, hnab, thiab lub npog ntsej muag kom muaj tus yam ntxwv sib xws thoob plaws. Phiaj menu yog tsim ua ntau txheej, thiab txheej sab nrog yog ib daim ntawv pom kev tuaj uas qhia txog kev sib xyaw ntawm ntau haiv neeg kab lis kev cai.

Qhov Lees Paub

Txog A' Design Award Hlau

Jalebi Lub Npe Ntawm Kev Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Jalebi Lub Npe Ntawm Kev Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Jalebi Lub Npe Ntawm Kev Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Qhov Loj & Ntim: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Cov Ntsiab Lus: Brand Identity, Logo, Identity Design, Ice cream
Thev Naus Laus Zis Tsim Khoom: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Kev Sib Tw Tsim Qauv: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Kev Tshawb Fawb: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Kev Txhawb Siab: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 15 as a part of college project and finished in October 3rd.
Txheej Txheem Ua Hauj Lwm: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.