Firstar 37N Haiyun Chaw Muag Khoom by Song Hongyang and Li Xin

Firstar 37N Haiyun Chaw Muag Khoom by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2022

Firstar 37N Haiyun Chaw Muag Khoom

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #129663

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Colors

The Design

About Firstar 37N Haiyun Chaw Muag Khoom

Firstar 37N Haiyun yog ib lub chaw muag khoom rau ib qhov project vaj tsev so hauv Weihai, Shandong. Sab hauv npog 2500 metes square. Tus qauv tsim khoom siv cov dab neeg thiab cov lus dab neeg qub hauv thaj chaw ntawd los ua qauv. Hauv lobby, cov thev naus laus zis multichannel fusion thiab cov qauv acrylic tau tsim kho dua tus duab Kunpeng. Ib thaj chaw qhia mirage cia cov qhua kawm txog cov khoom siv nyob kaj siab lug. Thaj chaw sand table loj tshaj plaws siv cov xim xiav mos thiab kev tsim tsau nti los qhia txog lub ntiaj teb loj heev, nrog ib lub sundial nyob rau hauv nruab nrab. Hauv thaj chaw sib tham, ib lub water bar khoov siv los ua kom thaj chaw plaub ceg kaum txaus siab dua.

The Recognition

About the A' Design Award Tooj

Firstar 37N Haiyun Chaw Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Firstar 37N Haiyun Chaw Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Firstar 37N Haiyun Chaw Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging: The area of this project is 2500 sqm.
Tags: Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology: In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge: Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research: In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration: The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration: The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow: In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members: Song Hongyang
Li Xin
Image Credits: Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.