Alabear Lub Thawv Khoom Plig by Mao Ming

Alabear Lub Thawv Khoom Plig by Mao Ming is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Alabear Lub Thawv Khoom Plig

by Mao Ming

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #129613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alabear Lub Thawv Khoom Plig

Alabear yog lub thawv khoom plig tsim los rau Suav Xyoo Tshiab ntawm Xyoo Nyuj. Lub npe muaj los ntawm lus Ningbo, uas "ala" txhais tau tias peb, yog li Alabear txhais tau tias peb tus dais me me. Tus dais ua tus cim qauv tsim khoom tseem ceeb, muab sib txuas nrog cov duab nyuj thiab Vajtswv Nyiaj Txiag. Lub thawv ntev 30 dav 30 siab 22 xentimev, thiab muaj cov ntawv liab, cov kab lus xyoo tshiab (spring couplets) thiab ib lub npib nco qab. Lub thawv tsim los ntawm ntawv tshwj xeeb, luam nrog xim CMYK ntxiv nrog ib xim liab tshwj xeeb, thiab ua kom zoo nkauj nrog cov txheej txheem bronzing thiab embossing.

The Recognition

About the A' Design Award Tooj

Alabear Lub Thawv Khoom Plig yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Alabear Lub Thawv Khoom Plig xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Alabear Lub Thawv Khoom Plig ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is a gift box designed for the Spring Festival of the Year of the Ox. The project uses the bear mascot as the main design element, combined with the image of the ox (in China, the year of the ox corresponds to 2021) and the image of the God of Wealth, designed red envelopes, spring couplets and other gifts for Chinese New Year. The content of this gift box is required for Chinese New Year. The project was welcomed by the local people and played a role in tourism promotion.
Dimensions & Packaging: Size: 30cmx30cmx22cm
Tags: Zodiac Ox, Little Bear, God of Wealth, Chinese New Year, Spring Festival Couplets, Gift Box
Production Technology: Printing color: CMKYK+ spot color (red)
Process: bronzing, bulging.
Material: special paper
Design Challenge: In the project, the combination of the bear mascot and the Spring Festival elements is the focus.
Research: The project designed a gift box suitable for Chinese New Year by studying the elements of the Chinese New Year, the Year of the Ox, the God of Wealth, and the Spring Festival couplets, combined with the shape of the bear mascot.
Inspiration: Alabear's name comes from the Ningbo dialect "ala" means "our". Alabear means "our little bear". In China, the year of the ox corresponds to 2021. The god of wealth is a popular god. In the New Year, children will receive red envelopes and Spring Festival couplets will be posted on the door of the house. The project is based on the bear mascot as the main design element, combined with the image of the cow and the god of wealth to design a gift for the Chinese New Year.
Project Duration: The project started in November 2020 and will be completed in January 2021. It will be put on the market in February 2021.
Operation Flow: The New Year gift box is used to present New Year gifts. The items include packaging design, red envelope design, spring couplet design and commemorative coin design.
Team Members: Mao Ming
Yao Dabin
Yang Miao