Audio Technica Excellence Primary Function: Ntawv Tshaj Tawm by Ligh.

Audio Technica Excellence Primary Function: Ntawv Tshaj Tawm by Ligh. is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2022

Audio Technica Excellence Primary Function: Ntawv Tshaj Tawm

by Ligh.

Client: Audio-Technica

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Audio Technica Excellence Primary Function: Ntawv Tshaj Tawm

Book Text: Audio Technica Excellence yog ib pab ntawv tshaj tawm uas tsim los rau ib lub npe khoom siv suab (audio equipment brand). Cov qauv tsim no muab tej nyom thiab noob ntsuab uas loj hlob raws li ntuj tso rau ib sab ntawm cov khoom siv suab uas muaj cov khib nyiab tshuab (mechanical parts) uas raug ua tau meej meej. Ob yam no puav leej tau muab teeb tsa tiaj tus, xwv kom lawv cov duab thiab cov xim zoo nkauj thiaj muab piv tau kom paub tseeb. Tag nrho cov duab tau muab cov duab thaij uas thaij los rau txoj haujlwm no los sib tw. Cov qauv (texture) no yog xam txog ib phau ntawv duab tej nroj tsuag qub uas sau tes, ib qho kev xaiv uas ua vim tias cov khoom ntawm lub npe no yog analogue. Cov ntawv tshaj tawm no qhia txog suab ua ib feem ntuj tso rau neeg lub neej.

The Recognition

About the A' Design Award Nyiaj

Audio Technica Excellence Primary Function: Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Audio Technica Excellence Primary Function: Ntawv Tshaj Tawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Audio Technica Excellence Primary Function: Ntawv Tshaj Tawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
Inspiration: When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.

Read the Press Release