Amaro Kev Ua Neej Nyob Hauv Khw los ntawm Leticia Nobell

Qhov qauv tsim Amaro Kev Ua Neej Nyob Hauv Khw los ntawm Leticia Nobell yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2022

Amaro Kev Ua Neej Nyob Hauv Khw

los ntawm Leticia Nobell

Tus Neeg Siv: Amaro

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

11,786

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #131705

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Amaro Kev Ua Neej Nyob Hauv Khw

Cov khw muag khoom Amaro lub cev tshiab qhia txog lub hom phiaj kev ua neej nyob, txuas cov poj niam mus rau kev zam, tsim, thev naus laus zis, kev zoo nkauj thiab kev noj qab haus huv hauv ntau pawg hauv cov dej layout. Cov kab nkhaus thiab poj niam ntawm tus poj niam, qhov yooj yim hauv cov khoom siv raw thiab kev sib koom ua ke ntawm cov xwm txheej tau tshoov siab rau qhov tsim, qhov twg tus neeg siv yuav zoo siab txais tos thiab lom zem nyob rau hauv ib qho chaw uas yog, tib lub sij hawm, minimalist thiab nplua nuj, tech thiab cozy, niaj hnub thiab sov, tig opposites rau hauv complements.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Amaro Kev Ua Neej Nyob Hauv Khw yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Amaro Kev Ua Neej Nyob Hauv Khw xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Amaro Kev Ua Neej Nyob Hauv Khw yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Qhov Loj & Ntim: Total floor area is 1300 square meters
Cov Ntsiab Lus: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Thev Naus Laus Zis Tsim Khoom: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Kev Sib Tw Tsim Qauv: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Kev Tshawb Fawb: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Kev Txhawb Siab: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Lub Sij Hawm Ua Hauj Lwm: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Txheej Txheem Ua Hauj Lwm: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Cov Tswv Cuab Pab: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Kev Qhuas Duab: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso