Mamba Chiliast Primary Function: Cim Npe Lag Luam los ntawm Sxdesign

Qhov qauv tsim Mamba Chiliast Primary Function: Cim Npe Lag Luam los ntawm Sxdesign yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2022

Mamba Chiliast Primary Function: Cim Npe Lag Luam

los ntawm Sxdesign

Tus Neeg Siv: MC basketball community

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

43,345

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #131771

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mamba Chiliast Primary Function: Cim Npe Lag Luam

Book Text: Mamba Chiliast yog ib qho cim npe lag luam raug tsim los rau ib pab neeg ntaus pob basketball uas tsim los ntawm cov neeg nyiam Mamba Mentality. Qhov cim npe no coj cov tswvcuab los ua ke los ntawm cov haujlwm ntaus pob basketball thiab muab lawv txoj kev txaus siab, kev khav theeb thiab kev txawv. Lub logo siv daim duab ntawm lub hexagram ua nws cov qauv pom kev, tsim los ntawm cov ntawv M thiab C sib txuas. Ib lub qhov muag muab tso rau hauv nruab nrab pom kev sawv cev rau Mamba. Lub hexagram nco txog kev sib koom ntawm kev ntseeg, kev tsim koom haum thiab lub zog. Lub logo tuaj yeem luam tawm, xaws lossis txhaws hauv ntau lub loj me.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Mamba Chiliast Primary Function: Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mamba Chiliast Primary Function: Cim Npe Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mamba Chiliast Primary Function: Cim Npe Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Qhov Loj & Ntim: It can be printed, sewed or injection molded in a variety of sizes
Cov Ntsiab Lus: brand identity, logo, branding, mamba, basketball
Thev Naus Laus Zis Tsim Khoom: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Kev Sib Tw Tsim Qauv: To appeal to and attract Kobe fans without the use of basketball elements.
Kev Tshawb Fawb: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Kev Txhawb Siab: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2021 and finished in November 2021 in Beijing, China.
Txheej Txheem Ua Hauj Lwm: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Cov Patent: Sxdesign
Cov Tswv Cuab Pab: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Kev Qhuas Duab: Sxdesign