Jelly Tea Kev Pab Cuam Khoom Noj Ua Haujlwm los ntawm Ziqing Lv

Qhov qauv tsim Jelly Tea Kev Pab Cuam Khoom Noj Ua Haujlwm los ntawm Ziqing Lv yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Pab Cuam, Kev Tswj thiab Kev Pab.

ToojKev Pab Cuam· 2022

Jelly Tea Kev Pab Cuam Khoom Noj Ua Haujlwm

los ntawm Ziqing Lv

Tus Neeg Siv: Zhejiang University

Tus Yeej A' Design Award Tooj hauv Pawg Kev Pab Cuam

91,156

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #132516

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jelly Tea Kev Pab Cuam Khoom Noj Ua Haujlwm

Jelly Tea yog ib qhov kev pab cuam kev noj qab haus huv thiab lub kaw lus khoom noj ua haujlwm rau cov neeg hluas ua haujlwm hauv chaw haujlwm. Cov jelly no yog tsim los ntawm cov tshuaj yej Suav thiab cov nroj tsuag uas siv tau ua khoom noj thiab tshuaj ib yam nkaus. Muaj rau (6) hom khoom tau tsim, txhua yam muaj nws tus kheej lub hom phiaj thiab qab zib tshwj xeeb. Cov tshuab muag khoom pab kom neeg tau txais cov khoom sai sai, thaum lub mobile mini program pab kom yuav khoom hauv online thiab ua si yooj yim. Cov neeg siv ua tiav cov haujlwm txhua lub limtiam, xws li ua kev sib zog daily lossis pw thaum ntxov, kom tau txais kev pom cov ntsiab lus ua si ntxiv thiab cov khoom plig. Lub hom phiaj yog los pab txhawb cov kev coj noj coj ua noj qab haus huv mus ntev, tsis yog tsuas yog pab rau qhov xav tau tam sim ntawd.

Qhov Lees Paub

Txog A' Design Award Tooj

Jelly Tea Kev Pab Cuam Khoom Noj Ua Haujlwm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Jelly Tea Kev Pab Cuam Khoom Noj Ua Haujlwm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Jelly Tea Kev Pab Cuam Khoom Noj Ua Haujlwm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Qhov Loj & Ntim: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Cov Ntsiab Lus: regimen, health, Chinese tea, service design, youth, gamification, functional food
Thev Naus Laus Zis Tsim Khoom: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Kev Sib Tw Tsim Qauv: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Kev Tshawb Fawb: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Kev Txhawb Siab: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Lub Sij Hawm Ua Hauj Lwm: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Txheej Txheem Ua Hauj Lwm: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Cov Tswv Cuab Pab: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao